National, 16th April 2025: NIVEA, one of India’s most trusted skincare brands, has announced a big update—actress Taapsee Pannu is now their first-ever Indian Global Brand Ambassador. This news comes along with the launch of NIVEA’s new product, NIVEA Soft Daily UV, a smart moisturizer that keeps skin soft and safe from the sun.
Taapsee Pannu has been working with NIVEA for many years. People have seen her in different NIVEA ads, and she has always spoken about simple and effective skincare. Now, she will represent the brand not just in India, but all over the world. This is a proud moment for both Taapsee and NIVEA India.
NIVEA Soft Daily UV is a new moisturizer made for people who are always on the go. It gives 48 hours of moisture and protects the skin from the sun’s harmful UV rays. It also keeps the skin fresh and glowing without feeling sticky. The cream includes ingredients like Vitamin E, Shea Butter, and Jojoba Extracts, which are good for the skin and help keep it healthy.
Speaking about the new product, Taapsee Pannu shared, “I’ve always believed that skincare should be simple, effective, and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!”
The brand also released a new TV commercial featuring Taapsee. The ad shows Taapsee and her friends enjoying a sunny day, using the NIVEA Soft Daily UV cream with ease. The commercial shares the message that taking care of your skin can be fun and easy. It highlights how this product fits into daily life without any trouble.
Shweta Dalal, marketing director of NIVEA India, commented on the launch, stating, “At NIVEA, we continuously innovate to bring the best skincare solutions to our consumers. With NIVEA Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved NIVEA Soft experience. We are excited to introduce this game-changing product to our Indian consumers.”
This launch is also special because Vincent Warnery, the Global CEO of Beiersdorf (NIVEA’s parent company), visited India in February. He met Taapsee during his visit and joined the celebration of her new global role. This shows how important the Indian market is for NIVEA.
NIVEA Soft Daily UV is now available in shops and on popular online shopping websites. With this launch, NIVEA continues its promise to provide simple, smart, and effective skincare to everyone. The new product, along with Taapsee’s global role, marks a new chapter for the brand in India.
Whether you are indoors or out in the sun, NIVEA Soft Daily UV aims to be your go-to moisturizer. It keeps your skin soft, protected, and happy—just the way skincare should be.
