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Ambush Marketing: A ‘Juice War’ of B Natural with Tropicana &…
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Tag: brand
Why Vodafone and Idea should maintain a separate brand identity post...
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March 23, 2017
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Consumers have not lost trust in Nestle Maggi brand
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March 20, 2016
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Top brands engaged on Twitter: Twitter Advertiser Index
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January 22, 2016
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ZEE to come up with new channels under the ‘&’ brand
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August 20, 2014
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Brand ‘Sholay’ still ruling the roost after it gets re-released in...
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January 7, 2014
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Know more about Brand Management
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January 13, 2013
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Advantages and Disadvantages of Brand Extension
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November 16, 2012
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Do’s and Don’ts in Branding Start up
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October 24, 2012
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A re-branded Salman Khan hitting jackpot!
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August 30, 2012
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Expert Views
Fewer women shown online ads related to high-paying jobs: Research Report
July 10, 2015
Brand Watch: ‘HE’ Deodorant brand from Emami
June 16, 2014
Synchronizing company vision and marketing strategy – by Sreejith Namboothiri, Director...
July 4, 2012
‘Ethics and Marketing’,by Eswar, Founder e-Gardener, EzeeSolve
September 13, 2012
‘Demarketing: A Relook’ by Dr. Salil S., Assistant Professor-Marketing Area, TKM...
October 16, 2012
“De-risking the Ad making”, by Ms.Jaya Mehrotra, Faculty Research Associate, IIM...
October 30, 2012
Taking IIN to newer (and relevant) heights- A Case Study of...
July 10, 2015
Is the Google Glass becoming too fragile?
November 16, 2014
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