CaratLane – A Tanishq Partnership launches its 1st store in Dimapur, Nagaland

CaratLane - A Tanishq Partnership launches its 1st store in Dimapur, Nagaland
CaratLane - A Tanishq Partnership launches its 1st store in Dimapur, Nagaland

Dimapur, 26th February 2024- CaratLane, India’s leading omni-channel jewellery brand, launched its 1st store in the city of Dimapur at Mall 1922. The store was inaugurated on the 24th of February at 12pm, by the wife of the Hon. Chief Minister of Nagaland, Kaisa Rio, with the tradition of a coal breaking ceremony at the store location, signifying the birth of a new store and prosperous times ahead. The launch was graced by the presence of friends, family and loyal customers of the brand.

The location has been a strong catchment for the brand and hence was identified as the location for this store. The brand is focused on making all forms of trial available in every pin code where it has strong customer interest and this store will address the needs of one such catchment. Customers will be able to discover and try designs from CaratLane’s iconic collections, like Butterfly, the exclusive launch of the Harry Potter collection along with their most popular jewellery segments such as modern mangalsutras, classic studs, stunning rings and bestseller solitaires. Catering to a wider audience and a variety of occasions, the store will also feature kid’s jewellery and ample options for wedding celebrations this season.

CaratLane has also launched its groundbreaking feature called Postcards, exclusively designed for the CaratLane app. Postcards leverages innovative machine learning technology to take the brand promise of KhulKeKaroExpress to the next level. Although scanning in general has been a routine aspect of our daily life, the concept had never been applied to jewellery – until now. It essentially lets user’s record heartfelt video messages and embed them into any CaratLane ring, making it a timeless token of love that can be cherished forever. Facilitating enhanced expression of emotions for users is a fundamental principle at the heart of CaratLane’s endeavours.

Talking about the launch, Atul Sinha, Chief Operating Officer of CaratLane said, “We are delighted to inaugurate our new store in Dimapur and increase our foothold in the North-East region. With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them, enabling them to express themselves better through jewellery.

Mall 1922, Kher Mahal, Police Point, Dimapur, Nagaland 797112