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#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India's Dominant Habits
Marketing

#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India’s Dominant Habits

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The Chicken Rate Paradox Why Chicken Gets Cheaper When Everything Else Gets Expensive
Consumer Behavior & Market Insights

The Chicken Rate Paradox: Why Chicken Gets Cheaper When Everything Else Gets Expensive

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Virtue Asia unveils The Virtue Guide to Modern Masculinity highlighting how progressive men in Asia now see emotional maturity as the true measure of strength.
Consumer Behavior & Market Insights

Virtue Asia unveils The Virtue Guide to Modern Masculinity highlighting how progressive men in Asia now see emotional maturity as the true measure of strength.

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LS Digital’s New Report Highlights 120% Quick Commerce Growth and India’s Leap Into the Millisecond Economy
Consumer Behavior & Market Insights

LS Digital’s New Report Highlights 120% Quick Commerce Growth and India’s Leap Into the Millisecond Economy

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India Witnesses Significant Surge in Agentic AI Usage: Report
Consumer Behavior & Market Insights

India Witnesses Significant Surge in Agentic AI Usage: Report

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A Kerala-based study explores how Indians read, comparing print trust with digital engagement and behavior.
Branding/Advertising

Kerala Becomes India’s Testing Ground for Revolutionary Reading Habits Study

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India's Festive Fulfilment Soars: D2C Orders Up 60% as Tier 2 Cities Drive Exponential Growth, Emiza Reports
Consumer Behavior & Market Insights

India’s Festive Fulfilment Soars: D2C Orders Up 60% as Tier 2 Cities Drive Exponential Growth, Emiza Reports

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High-Value Festive Spends Take the Spotlight;42% Spent over Rs 50,000 on their Credit Cards this Diwali: Paisabazaar Survey
Consumer Behavior & Market Insights

High-Value Festive Spends Take the Spotlight;42% Spent over Rs 50,000 on their Credit Cards this Diwali: Paisabazaar Survey

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2025 Diwali Festive Season concludes with 24% Order Volume Growth: Unicommerce
Consumer Behavior & Market Insights

2025 Diwali Festive Season concludes with 24% Order Volume Growth: Unicommerce

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