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Inaugural Day of Nalanda Literature Festival Celebrates Knowledge, Culture, and Legacy
Brands in Conversation

Inaugural Day of Nalanda Literature Festival Celebrates Knowledge, Culture, and Legacy

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SSJMC to Unveil IGNITE 2K25 with PR Partner Media Maniacs Group: A Cultural and Creative Media Fest
Education & Student Engagement

SSJMC to Unveil IGNITE 2K25 with PR Partner Media Maniacs Group: A Cultural and Creative Media Fest

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Aditya Birla group’s Aadyam Handwoven announces Sobhita Dhulipala as Brand Ambassador
Brands in Conversation

Aditya Birla group’s Aadyam Handwoven announces Sobhita Dhulipala as Brand Ambassador

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The Leela Palace Bengaluru Unveils the City’s First Lippan Art Christmas Tree, Created Exclusively for Its Holiday Celebrations
Brands in Conversation

The Leela Palace Bengaluru Unveils the City’s First Lippan Art Christmas Tree, Created Exclusively for Its Holiday Celebrations

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ITC Sangeet Sammelan 2025 commences with grand performances; Legendary Parween Sultana honoured with ITC Sangeet Samman
Events/Celebrations

ITC Sangeet Sammelan 2025 commences with grand performances; Legendary Parween Sultana honoured with ITC Sangeet Samman

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A Sustainable Christmas at Novotel Visakhapatnam Varun Beach
Articles

A Sustainable Christmas at Novotel Visakhapatnam Varun Beach

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NEW DELHI/MUMBAI, 27th November 2025 — KidZania India's Madhya Pradesh Tourism experience Centre has been honoured with the Best Consumer Activation of the Year – Silver Award at the 7th Annual BW Applause Experiential Marketing Summit & Awards, held at the Eros Hotel in New Delhi. The recognition celebrates the innovative Madhya Pradesh Tourism Experience Centre; an immersive, first-of-its-kind platform that introduces young audiences to the state’s rich cultural, natural, and historical heritage. Shri Sheo Shekhar Shukla, Additional Chief Secretary for Tourism, Culture, Home, and Religious Trust & Endowment, and Managing Director of the Madhya Pradesh Tourism Board, said, “This recognition is a testament to our longstanding association with KidZania India and our shared commitment to creating meaningful, future-oriented tourism experiences. Our collaboration blends the goals of promoting Madhya Pradesh’s rich heritage with KidZania’s strength in immersive, child-centric engagement. Together, we have built an experience that not only entertains but also inspires curiosity and responsible travel among young audiences. We are delighted that this joint effort has been acknowledged by the experiential marketing community, reinforcing our belief in innovation-driven, impactful tourism outreach.” Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, said, "This recognition reflects a simple but powerful idea: travel experiences for children should leave lasting impressions, not just memories. Our partnership with the Madhya Pradesh Tourism Board goes beyond attraction; it's about planting seeds of curiosity that grow into lifelong appreciation for India's heritage. By designing interactive journeys that make culture tangible and accessible, we're helping young visitors understand themselves as part of a larger story. That's the kind of impact we aspire to create across every destination we engage with." Developed in collaboration with the Madhya Pradesh Tourism Board, the Madhya Pradesh Tourism Experience Centre features two high-impact virtual journeys: an engaging Jungle Safari and an exhilarating River Rafting simulation. Using advanced VR, motion sensors, and 3D immersive technologies, the experience brings the biodiversity, landscapes, and ecological treasures of Madhya Pradesh to life in a way that is both educational and captivating for children. With this award, KidZania India and the Madhya Pradesh Tourism Board reaffirm their shared dedication to building impactful, purpose-driven experiences that leave lasting impressions on young explorers. The organisations remain committed to expanding engaging, responsible, and immersive tourism storytelling that inspires future generations and strengthens India’s experiential learning ecosystem.
Brands in Conversation

KidZania India’s Madhya Pradesh Tourism experience Centre honoured with the Best Consumer Activation of the Year Award

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Exhibition and Exclusive Session Spotlight Indigenous Knowledge, Artistry, and Cultural Heritage in Bodoland University
Events/Celebrations

Exhibition and Exclusive Session Spotlight Indigenous Knowledge, Artistry, and Cultural Heritage in Bodoland University

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‘Anusmriti : The Living Memory of a Master’- the seminar conceptualised, curated and moderated by Ms. Rashmi Khanna Pays Tribute to Guru K. J. Govindarajan at IIC
Events/Celebrations

‘Anusmriti : The Living Memory of a Master’- the seminar conceptualised, curated and moderated by Ms. Rashmi Khanna Pays Tribute to Guru K. J. Govindarajan at IIC

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‘The Disappearing Hand: A Reflection on the Vanishing Crafts of Touch and Time’
Marketing

‘The Disappearing Hand: A Reflection on the Vanishing Crafts of Touch and Time’

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