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#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India's Dominant Habits
Marketing

#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India’s Dominant Habits

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PepsiCo Brings Global Gourmet Snacking to India With Red Rock Deli® Chips – Crafted With Sunflower Oil and Wholesome Ingredients
Marketing

PepsiCo Brings Global Gourmet Snacking to India With Red Rock Deli® Chips – Crafted With Sunflower Oil and Wholesome Ingredients

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India Is Deeply Dairy-Rooted: 3 in 4 young urban Indians still consume milk regularly, states Godrej Jersey India’s Lactograph Findings FY25-26
Consumer Behavior & Market Insights

India Is Deeply Dairy-Rooted: 3 in 4 young urban Indians still consume milk regularly, states Godrej Jersey India’s Lactograph Findings FY25-26

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H&M to Debut on Nykaa Fashion and Nykaa
Marketing

H&M to Debut on Nykaa Fashion and Nykaa

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High-Value Festive Spends Take the Spotlight;42% Spent over Rs 50,000 on their Credit Cards this Diwali: Paisabazaar Survey
Consumer Behavior & Market Insights

High-Value Festive Spends Take the Spotlight;42% Spent over Rs 50,000 on their Credit Cards this Diwali: Paisabazaar Survey

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More Than Half of Indian Consumers Prefer Branded Products Over Discounted Alternatives: Reveals Smytten Pulse AI Report
Consumer Behavior & Market Insights

More Than Half of Indian Consumers Prefer Branded Products Over Discounted Alternatives: Reveals Smytten Pulse AI Report

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Sonakshi Sinha becomes the face of MMTC-PAMP, celebrates ‘Asli Sona’ of India’s gold legacy with ‘Sona Sahi Hai’ campaign
Brands in Conversation

Sonakshi Sinha becomes the face of MMTC-PAMP, celebrates ‘Asli Sona’ of India’s gold legacy with ‘Sona Sahi Hai’ campaign

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GROHE introduces GROHTHERM Aqua Tiles, advancing showering innovation in India
Brands in Conversation

GROHE introduces GROHTHERM Aqua Tiles, advancing showering innovation in India

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More Than Footwear: Paragon Brings ‘Zid, Chalte Rehne Ki.’ to Life in New TVC Campaign
Brands in Conversation

More Than Footwear: Paragon Brings ‘Zid, Chalte Rehne Ki.’ to Life in New TVC Campaign

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