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Home Tags OTT consumption

Tag: OTT consumption

IPL 2026 Sees Major Shift in Fan Behaviour: RCB Leads Team Support While Multi-Screen Viewing Dominates Consumption — Hansa Research Group Study
Brands in Conversation

IPL 2026 Sees Major Shift in Fan Behaviour: RCB Leads Team Support While Multi-Screen Viewing Dominates Consumption — Hansa Research Group Study

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May 26, 2026
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91% of Indians Engage With Ads While Watching Content, Reveals MiQ Advanced TV Report
Brands in Conversation

91% of Indians Engage With Ads While Watching Content, Reveals MiQ Advanced TV Report

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December 12, 2025
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