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STUDDS Accessories Ltd. Partners with Accord Superspeciality Hospital to Power the Accord Faridabad Half Marathon 4.0
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STUDDS Accessories Ltd. Partners with Accord Superspeciality Hospital to Power the Accord Faridabad Half Marathon 4.0

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Adani Krishnapatnam Port celebrated National Road Safety Month 2026
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Adani Krishnapatnam Port celebrated National Road Safety Month 2026

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Oben Electric’s #SaluteAtSignal Turns Red Signals into Moments of Respect for Bengaluru Traffic Police
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Oben Electric’s #SaluteAtSignal Turns Red Signals into Moments of Respect for Bengaluru Traffic Police

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Cycle Pure Agarbathi celebrates National Driver’s Day with a Fragrance of Legacy for India’s everyday heroes
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Cycle Pure Agarbathi celebrates National Driver’s Day with a Fragrance of Legacy for India’s everyday heroes

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SIAM Organises Road Safety Walk with Delhi Traffic Police for School Children as Part of National Road Safety Month
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SIAM Organises Road Safety Walk with Delhi Traffic Police for School Children as Part of National Road Safety Month

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Zomato launches multi-city road safety initiative for delivery partners during National Road Safety Month
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Zomato launches multi-city road safety initiative for delivery partners during National Road Safety Month

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New Year Resolution: Peerless Hospital Guwahati urges focus on preventive care, road safety
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New Year Resolution: Peerless Hospital Guwahati urges focus on preventive care, road safety

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Mumbai, 23rd December 2025: Reinforcing its commitment to promote road safety among young citizens, the Society of Indian Automobile Manufacturers (SIAM), under its flagship “सुरक्षित सफर (Safe Journey)” initiative, has launched the National Road Accident Reduction Challenge 2026, a unique nationwide competition designed to promote road safety and encourage innovative thinking and solution finding on the subject. The challenge invites undergraduate college students to develop practical, field-ready solutions aimed at improving road safety in India. Recognising college students as powerful ambassadors of change, this initiative by SIAM seeks to harness their creativity, leadership, and design thinking to address real-world road safety challenges. This challenge aims to ignite youth leadership, foster accountability, and encourage solution-oriented innovation, aligned with the national priority of reducing road accidents and fatalities. Commenting on the initiative, Mr. Prashant K Banerjee, Executive Director, SIAM, said, “In India, around 485 people lose their life daily due to road accidents. India’s young minds have the power to drive real change on our roads. The National Road Accident Reduction Challenge 2026 is designed to channel their creativity, problem-solving skills, and sense of responsibility into practical interventions that can be implemented on the ground. By engaging students as partners in road safety, SIAM aims to foster a culture of accountability, innovation, and safer mobility for the nation.” Also, commenting on Suzuki Motorcycle India’s association with the initiative, Mr. Devashish Handa, Executive Officer, SMIPL said, “Road safety is a key focus area of Suzuki Motorcycle India’s CSR efforts. We believe that student-led innovation can contribute meaningfully to safer mobility in India. Through SIAM’s National Road Accident Reduction Challenge 2026, we aim to strengthen road safety ethics among the young generation and encourage practical, on-ground interventions to help bring down road fatalities.” The competition is open to undergraduate students from all recognized institutions across India, with teams of 2 to 4 students, supported by faculty or institutional endorsement. The competition invites ready-to-implement or field-tested ideas across themes such as user-centric interventions, technology-driven safety, infrastructure improvement, and evaluation and enforcement. Participants are required to submit a 15–20 slide concept deck, supported by fieldwork, data validation, prototypes, pilots, or interviews. An optional two-minute video or demo may also be submitted. The nomination deadline is 15 January 2026, and the final project submission date is 1 March 2026. Registration for the competition may be done by scanning the below QR: Shortlisted teams will present their solutions to a national jury comprising representatives from SIAM, OEMs, transport authorities, NGOs, and media. The winning team will receive a cash prize of Rs.2.50 lakh and will be felicitated at SIAM’s SAFE Annual Convention 2026. In alignment with its vision of Building the Nation Responsibly, SIAM and its members continue to work closely with governments, corporations, and key stakeholders to drive safer and greener mobility across the country.
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SIAM Launches National Road Accident Reduction Challenge 2026 for College Students to Reduce Road Accidents

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Garmin expands its automotive portfolio in India with the Feature-Packed Dash Cam X Series || Press Release
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Garmin expands its automotive portfolio in India with the Feature-Packed Dash Cam X Series || Press Release

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Lawyered LOTS rebrands to LOTS247 to position itself as India’s First 24x7 Road Side Legal-Tech Ecosystem for Fleets & drivers
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Lawyered LOTS rebrands to LOTS247 to position itself as India’s First 24×7 Road Side Legal-Tech Ecosystem for Fleets & drivers

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