Mumbai, 23 January 2025: TATA AIG General Insurance Company, one of India’s leading general insurers, has unveiled a brand campaign to commemorate its 25-year milestone in the general insurance industry. The campaign reflects on the evolving relationship between father and son and how it is a constant across life stages, reinforcing TATA AIG’s role as a trusted, long-term companion in an individual’s key moments.
Conceptualised by TBWA, the film follows the journey of a father and son over time, capturing pivotal milestones such as a first driving lesson, running a family-run business, navigating a health emergency, and eventually seeing the son step into the role of a father himself. Through these moments, the campaign highlights how protection needs evolve with life, while positioning TATA AIG as a consistent presence through every chapter.
Speaking on the campaign and the company’s silver jubilee, Saurabh Shekhar, Head of Marketing, TATA AIG General Insurance Company, said, “We feel privileged to have been a trusted partner for millions of Indians over the past 25 years. As India continues to grow and evolve, we remain committed to innovating, adapting, and building solutions that meet the aspirations of the next generation. The narrative emphasizes our long-standing promise of being a dependable companion when you need us the most, aligned with our assurance – “With you like family, with you always.””
The campaign connects emotionally with audiences by highlighting everyday realities and capturing the idea, that insurance is not just financial protection, but a pillar of trust, reassurance, and continuity.
