Incubating its heritage of partnering with some of the country’s most prominent sporting events, Tata Motors has blazoned the Tiago. ev as the Official Partner for this time’s edition of the Tata Indian Premier League. Continuing this association for the sixth successive time with the Board of Control for Cricket in India (BCCI), the Company will work with this prestigious platform to increase mindfulness of EVs, while showcasing and driving engagement for its lately launched decoration electric door – the Tiago. ev. The Tata IPL 2023 is listed to begin on March 31st, 2023.
Opening on this cooperation, Vivek Srivatsa, head, of marketing, Deals, and Service Strategy, at Tata Passenger Electric Mobility Ltd., said, “After 5 successive successful runs, we’re back with the Tata IPL showcasing our newest EV immolation, our decoration electric door – the Tiago. ev. With this instigative new product, we want to homogenize EVs in India. In addition to some instigative engagement conditioning, we’re looking forward to educating the millions on EVs at large and busting common myths through an intertwined announcement crusade. This association with India’s biggest media property will help us punctuate the significance of EVs, not only in civic India but in lower municipalities as well. We wish to drive tremendous value from this cooperation and gormandize forward the ongoing revolution towards the future of mobility by encouraging rapid-fire relinquishment of EVs in India.”
As the Official Partner, the brand will effectively use the Tata IPL platform to not just display the new Tiago. ev across all the 12 colosseums, but also connect with the entire nation through a host of engaging conditioning. One similar intriguing action is the ‘100 reasons to go. ev with Tiago. ev’ crusade. Conceptualized by FCB Ulka, this crusade focuses on consumers’ top internal walls towards EV relinquishment and addresses those through a series of light-hearted, slice-of-life, relatable cases. It aims to bust common EV myths and place the Tiago. ev as a simple, easy switch to a far superior choice of mobility. This crusade will be further amplified on digital and social media as well as across multiple casing societies, addict premises events, and point-of-trade activations during the league.
Opening on the crusade, Kulvinder Ahluwalia, principal administrative officer, FCB Ulka added – “Tata Motors is introducing the EV order in India. As the assiduity leader, it’s peremptory for Tata Motors to produce and make the order. At FCB Ulka we did a multi-megacity exploration to understand the mindset, walls, and triggers among prospective buyers and used that as a base to detail the 100 reasons why consumers should choose the Tiago. ev. Created as crisp snacky advertising with a new-age visual look and appeal, it’s designed as a completely integrated multi-media crusade that’s being rolled out at the Tata IPL, this time.”
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