National, September, 23, 2025: TechnoSport, India’s fastest-growing activewear brand, has launched its festive Durga Pujo campaign film, ‘Fit for Pujo’, alongside the opening of two Exclusive Brand Outlets (EBOs) in Mani Square Mall, Kolkata, and Sentrum Mall, Asansol. The campaign captures the emotional build-up to Pujo, the sights, sounds, and aspirational joy of new clothes, while the store launches underline TechnoSport’s strategic focus on Eastern India as the next big growth driver.
The film, launching on the auspicious day of Mahalaya, which marks the day Maa Durga commences her journey from her heavenly abode to earth, also features acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds an authentic cultural layer to the narrative. Known for his versatile performances across television, cinema, and theatre, Bhaswar has built a deep-rooted connection with audiences in Bengal over decades. His grassroots appeal and strong resonance with local communities make him a natural fit for TechnoSport’s Durga Pujo campaign, helping the brand strike an emotional chord with consumers in the East. By associating with a figure who embodies both familiarity and trust, TechnoSport strengthens its cultural salience.
Durga Pujo is not just a festival, it is a season of light, joy, and fresh beginnings. TechnoSport’s film, narrated through evocative visuals and voiceover, celebrates how Pujo is defined by the joy of new attire and renewal of self, connecting that spirit to TechnoSport’s arrival as Kolkata’s new activewear shopping destination.
