Hyderabad: In a meaningful initiative that blends creativity with conscience, Tempest Advertising has partnered with Mahavir Hospital to introduce a green alternative to everyday oral care.
On World Environment Day, the hospital’s Dental Department at Masab Tank will be distributing eco-friendly bamboo toothbrushes, along with informative leaflets, to raise awareness among patients and visitors about making mindful everyday choices, turning every morning into a Mindful Morning.
This campaign, ideated and initiated by Tempest Advertising, aims to highlight the detrimental impact of plastic toothbrushes on the environment, as millions of them end up in landfills and oceans every year. Bamboo brushes, being biodegradable and sustainable, serve as a conscious choice for a healthier smile and a greener Earth.
“At Tempest, we believe creativity has the power to inspire change. This initiative isn’t just about dental hygiene; it’s about environmental hygiene too,” said Rekha Oswal, Sr. Vice President, Tempest Advertising. “We’re proud to bring purpose-led ideas to life, and grateful to Mahavir Hospital for embracing the initiative and executing with such commitment,” she added.
The campaign is part of a larger vision by Tempest Advertising. With 27 years of experience in the industry, the agency is poised to bring about positive changes in society through various initiatives under its theme for the year – Go Mad for Good.
Through strategic creative thinking, Tempest continues to demonstrate that advertising can do more than sell – it can lead. Because every small change starts with brushing away an old habit.
