Mumbai, 29th August: The Longevity Centre (TLC), formerly known as TAC – The Anti-Aging Centre, has announced its rebranding and appointed renowned fitness icon, actor, model and endurance athlete Milind Soman as its Brand Ambassador.
The rebranding reflects TLC’s broader vision of moving beyond the traditional concept of anti-ageing towards longevity, preventive healthcare and healthier ageing. Soman’s strong association with fitness, endurance and active living aligns closely with the centre’s vision. Founded by Dr. Abhinav Sharma and Dr. Bhavana Sharma, TLC combines medical assessments, diagnostics, personalised care and lifestyle interventions, with a focus on metabolic health, gut and microbiome health, hormonal health, biological age, genomic testing and healthy ageing.
Dr. Bhavana Sharma, Co-Founder, The Longevity Centre, said, “The change from The Anti-Aging Centre to The Longevity Centre represents an evolution in our approach to ageing. We want to move beyond the idea of simply preventing or reversing ageing and instead focus on helping individuals maintain their health, vitality and quality of life as they age. The new name better reflects this holistic and preventive approach.”
Milind Soman said, “Longevity is not simply about living longer, but about staying healthy, active and independent as we age. I am excited to associate with The Longevity Centre and support its focus on preventive healthcare and healthy living.”
The partnership will include brand campaigns and promotional initiatives featuring Soman, helping TLC strengthen awareness around longevity, preventive healthcare and healthy ageing.
About The Longevity Centre
The Longevity Centre (TLC), formerly known as The Anti-Aging Centre (TAC), is one of India’s leading chains of longevity and preventive healthcare centres, dedicated to helping people improve both their lifespan and healthspan through preventive and functional medicine.
Founded by Dr. Bhavana Sharma and Dr. Abhinav Sharma, TLC was established to introduce the science of longevity to India after identifying a significant gap in the country’s healthcare system, where healthcare largely focuses on treating disease after it develops rather than preventing it. Having observed the growing adoption of longevity medicine in the United States, Europe and the Middle East, TLC was founded with the vision of bringing this specialised branch of healthcare to India and encouraging people not only to live longer, but to remain healthy, active and independent throughout their lives. Today, the organisation has a presence across major cities in the country and combines the principles of functional medicine, preventive healthcare and personalised wellness to help individuals lead longer, healthier and more fulfilling lives.
