National,06 August 2025: Ahead of Rakhi — a festival that celebrates the cherished bond between siblings and the spirit of togetherness — The Body Shop, a British-born ethical beauty brand, invites families to honour tradition in a way that nurtures both relationships and the planet. This year, the brand strengthens its commitment to meaningful celebrations by partnering with The Terra Co., a homegrown brand focused on eco-friendly and innovative handmade creations. The collaboration marks another milestone in The Body Shop’s journey of responsible retail.
Together, The Body Shop India and The Terra Co. have co-created a special Rakhi Gift Box, thoughtfully designed to reflect the ethos of both brands. Built and assembled by proud women of India, specially-abled children, and skilled artisans, every element in the box is a testament to the shared belief that small steps can lead to big impact.
Harmeet Singh, Chief Brand Officer of The Body Shop Asia South said “Rakhi is more than just a festival; it’s a celebration of love, protection, and lasting promises. At The Body Shop, we see this occasion as a chance to deepen our purpose, making beauty more inclusive, meaningful, and sustainable.
This year, our collaboration with The Terra Co brings that vision to life with gifts that grow and traditions that empower. Every Seed Rakhi is handcrafted by women and artisans, making each box a celebration of real stories and second chances. We hope families feel the joy of giving back to their loved ones, their community, and the earth”.
