National, December 26, 2025 – Feeding India, a not-for-profit launched a moving film that showcases the power of something many of us take for granted: a fulfilling meal. The campaign celebrates the ‘joy of a good meal’ and the collective impact created by the Zomato and Blinkit user community, enabling nutritious meals every single day for over 140,000 children. Users can discover their personal impact by searching ‘Feeding India’ on the Zomato or Blinkit app.
The campaign is anchored by a heartwarming new film that brings to life the simple, unadulterated joy of a child’s mealtime. Celebrating India’s rich cultural diversity, this multi-lingual film weaves together a series of whimsical vignettes featuring children across the nation expressing satisfaction over a hearty meal in their own style. The film culminates in a powerful message of gratitude, directly attributing this large-scale impact from micro-donations to the ‘joy of a good meal’ enabled for 140,000+ children by millions of Zomato and Blinkit users.
The campaign reminds users that they can easily track the impact of their generosity directly within the Zomato and Blinkit apps. By searching for ‘Feeding India’, every contributor can access a personal tracker showing the precise number of meals their donations have helped provide.
A Feeding India spokesperson, said, “Hunger should never be the barrier between a child and their potential. Through Feeding India, we make a simple but powerful promise: every student will have access to nutritious, quality meals that sustain them as they learn, grow, and dream. Our deepest gratitude goes to each person walking this path with us, you are helping create a future where every child can flourish.”
