New Delhi, July 29, 2026: The LaLiT Suri Hospitality Group announced the launch of ‘Hospitality With A Heart’, a defining brand philosophy that brings together the values that have shaped the Group’s journey for over three decades. More than a campaign, Hospitality With A Heart reaffirms The LaLiT’s enduring commitment to authentic Indian hospitality, inclusion, sustainability and meaningful guest experiences.
Inspired by the founding vision of the founder chairman, Lalit Suri and carried forward by Dr. Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group, the philosophy reflects the belief that hospitality is not merely about exceptional service, but about making every guest feel genuinely welcomed, valued and cared for.
Built around three enduring pillars—Homegrown, Inclusive and Sustainable—Hospitality With A Heart celebrates India’s rich cultural heritage while embracing diversity and responsible business practices.
As a proudly Indian hospitality brand, The LaLiT has always drawn inspiration from the destinations it calls home. From architecture and cuisine to local art, culture and craftsmanship, every hotel offers guests an immersive experience that reflects the unique identity of its region while upholding the timeless Indian tradition of Atithi Devo Bhava.
The philosophy also reinforces The LaLiT’s long-standing leadership in inclusive hospitality. Through its inclusive employment initiatives and in collaboration with the Keshav Suri Foundation, the Group has created opportunities for over 2,000 members of the LGBTQIA+ community through skilling, employment and empowerment programmes. The organisation has also championed equal opportunities for persons with disabilities, acid attack survivors, neurodivergent individuals and people from other underrepresented communities, fostering workplaces where everyone belongs.
Sustainability remains another cornerstone of the philosophy, encompassing not just the environment but also people, communities, and long-term responsible growth. At The LaLiT, it is about creating a sustainable balance where business success goes hand in hand with the well-being of employees, local communities, and the planet. From planting over 20 lakh trees across India and operating six net-zero carbon footprint properties to promoting zero-waste kitchens, supporting local artisans and farmers through locally sourced produce, and embedding responsible practices across its operations, The LaLiT continues to make sustainability an integral part of how it operates and grows.
Announcing the launch, Dr. Jyotsna Suri, Chairperson & Managing Director, The LaLiT Suri Hospitality Group, said:
“Hospitality With A Heart reflects who we are at The LaLiT. We have always believed that true luxury is about making people feel welcome, respected and valued. As a proudly Indian hospitality group, our commitment to inclusion, sustainability and genuine care has shaped our journey and continues to guide us every day. Hospitality With A Heart brings this philosophy to life and reaffirms our promise to our guests, our people and the communities we serve.”
With this launch, The LaLiT Suri Hospitality Group reinforces its position as one of India’s leading hospitality brands—where luxury is enriched by purpose, every destination tells a local story, and every guest is welcomed with warmth, dignity and heart.
About The LaLiT Suri Hospitality Group
The LaLiT Suri Hospitality Group is one of the leading privately owned domestic hotel brands in India, engaged in the business of operating and managing hotels, palaces and resorts, with a focus on the luxury segment. At present, the Group operates 12 luxury hotels, palaces, and resorts under The LaLiT brand and two midmarket segment hotels under The LaLiT Traveller brand across India’s key business and leisure travel destinations. The Group is also a pioneer in DEI-led hospitality, employing over 250 transgender persons and championing inclusion across gender, disability, and sexual orientation as a core business value. This commitment extends to education through The LaLiT Suri Hospitality School, which prepares students from diverse and underrepresented backgrounds for industry-ready careers within The LaLiT ecosystem, with a 100% placement record to date.
