A leading online medical and healthcare app, PharmEasy, has launched a new campaign that reiterates its platform’s ease of ordering medicines, particularly in today’s times. The digital campaign, which has been conceptualized and developed by Leo Burnett India, will currently run in the UAE in the Indian Premier League ( IPL).
Household tasks, this latest advertisement claims, are more difficult than buying from PharmEasy. COVID-19 has caused all of us to conform to living within our home’s boundaries and has generated several difficulties in itself. PharmEasy gives you a simple and fast answer to one of the most critical healthcare needs in such challenging cycles.
The films are related as they show how the set of problems has been generated by home jobs, whether it is searching for a quiet corner to jobs, juggling a lengthy list of projects, or just doing stuff around the house without professional assistance.
Speaking about this campaign, Saumil Parekh, VP Marketing at PharmEasy, said that the consumers are always at the forefront of all our activities. Their biggest goal has always been to carry better health coverage to their doorstep amid the current pandemic, and more so today. With social distance still of vital importance, and due to the changes in our lifestyles, most of the people are trying to balance their everyday lives.
He added that with this new campaign, they have decided to encourage the audience to ‘Take It Easy’ and order PharmEasy’s vital health services online. Saving their time, effort, and the needless bother of heading out to get medicines, thus.
While many brands speak in the context of COVID about their services and products, most of them have taken a warm and cozy angle, said Vikram Pandey, NCD, Leo Burnett. They came up with a wicked take that pokes fun at the present situation, keeping in line with the funny brand theme of PharmEasy. Each ad takes an image and exaggerates all that most of us are going through. We had a blast, needless to say, making these.
It is interesting to see how India’s online medicine delivery industry is in a state of transformation. PharmEasy has been marketing its discount and convenience goods as a business, but the segment’s value is now at its forefront. More so with the COVID-induced lockdown in India and this group being listed as a ‘critical’ entity. Platforms that often provide online medical appointments have been part of the advertising page. Recent news is to be noted that Amazon recently announced that it will join the field of e-commerce pharmacy delivery.