A leading tech-driven construction, Renovation, Interiors, and Home Maintenance company like Housejoy catering to all home-related needs of Indian consumers, recently reviled its brand mascot, Joe. The Juxtaposition of humans and technology is what mascot is, a superhero with super skills it also has an intelligent play on the latter half of the brand name. across the two separate verticals and 20+service, the unifying factor of Housejoy is Joe and it also enables brand messaging, seamless and out of the box communication further resulting in better ROI. They embody the common man who despite his unique ability and talent still preserved as an ordinary person, we can say that workers are the true contributors to our economy. Carpenters, plumbers, and other workers are those people who keep things moving and are on average Joe.
The founder and CEO of Housejoy, Sanchit Gaurav commented that the expertise of working-class heroes like plumbers, construction workers, beauticians, and several others is what built Housejoy. They wanted a mascot who has skills and eagerness to help on the one hand and Housejoy’s tech-enabled service on the other and this is how Joe came to the playing field. Now with Joe as their mascot, their messages will be targeted and it also provides a top-of-mind recall for their service. Joe will also help improve engagement and make Housejoy make to go brand for any construction needs and maintenance.
Housejoy has also given its logo a new identity to represent the brand’s ideology of being ‘home of experts’ alongside the launch of Joe. The service that the brand undertakes including construction, renovation, interiors is what symbolizes the home. The circle in the logo represents the Housejoy’s constant presence. The color red of the logo symbolizes power, energic, and passion, representing the pulse of the company. The brand mascot ‘Joe’ has made Housejoy more popular than before which makes the customer put the trust towards Housejoy in times of maintenance and construction. The new innovative ideas could provide a better environment for both the company and the customers which could make the business system in the economy change in a better way. It symbolizes the mix of human strength and technology.