19 December, 2025| Goa
Times OOH, a Times Group company and India’s leading out-of-home advertising player, has launched a state-of-the-art Ceiling Suspended Curved Digital Videowall at the Arrivals area of Manohar International Airport, North Goa, marking a new milestone in the evolution of airport media in India.
The unique Videowall, first of its kind inside an Indian airport, features a distinctive top-curved design. This latest media innovation is set to redefine airport advertising by delivering an immersive visual experience, elevating India’s OOH industry to global standards.
With its large-format display, this DOOH masterpiece has been designed to offer advertisers a visually stunning, cinematic platform—enabling immersive storytelling that leaves audiences truly awestruck.
This is the second iconic media installation by Times OOH at Manohar International Airport. It follows the record-breaking largest videowall inside an Indian airport, located in the Departures terminal and certified by the India Book of Records.
The new marquee format – Curved Videowall now transforms the Arrivals Hall. Strategically positioned head-on in the baggage claim area, the installation ensures high dwell time and unmatched visibility for brands targeting premium travellers.
“Goa represents vibrancy, aspiration, and leisure—and this iconic new digital media reflects just that. It’s more than just a screen; it’s a storytelling canvas for brands to make a powerful first impression. This launch marks a step towards the future of digital OOH, where technology amplifies creativity. This marquee digital innovation is the ultimate platform for brands that want to be seen, remembered, and talked about,”
said Mr. Rohit Chopra, COO, Times OOH.
Recently launched, this never-seen-before-in-India new age videowall has been strategically timed to coincide with Goa’s peak festive and tourist season, a period marked by a surge in both domestic and international arrivals.
The year-end months in Goa host a vibrant lineup of music festivals, luxury events, weddings, and high-profile celebrations, attracting premium audiences from across India and overseas. This makes it the most powerful time of the year for brands to capture attention, drive engagement, and build strong recall among affluent travellers.
While the festive season amplifies the buzz, Goa remains a thriving year-round market, driven by steady inflows of leisure travellers, high-spending tourists, and business visitors.
Goa’s Manohar International Airport (GOX) in North Goa has emerged as a leading hub for brand innovation. Over the past year, the airport has hosted a series of high-impact, first-of-its-kind campaigns, making it a preferred destination for iconic brand and product launches.
“Goa Manohar International Airport authorities have been an exceptional partner, consistently pushing boundaries in building historic media formats and campaigns for brands. Their innovation-first mindset has given us the opportunity to design landmark branding solutions for our clients. Goa Manohar International Airport is among the few airports to achieve such success in a short span, and the entire credit goes to the authorities for their unwavering support in ensuring that innovation begins at this airport,”
added Rohit, speaking about the airport authorities.
Since commencing commercial operations in January 2023, the airport has handled 4.6 million passengers in FY25. It connects to over 19 domestic and 6 international destinations, offering strong connectivity to key metros and global travel markets. Beyond serving as a gateway to Goa’s vibrant leisure and luxury tourism ecosystem, the airport also offers high dwell time in its Arrivals area, making it an ideal environment for brands to engage travellers the moment they land.
With this launch, Times OOH, the exclusive advertising partner at Goa Manohar International Airport, reinforces its position as a pioneer in premium digital out-of-home innovation—seamlessly blending creativity and technology to deliver high-impact advertising experiences across India’s most prestigious travel hubs.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.
