10th May, 2025; Mumbai, India: In the hustle and bustle of today, we tend to forget the relationships that matter the most. Realising this emotional void, India’s most trusted fashion name, Siyaram’s, with its roots in tradition, brings out a touching Mother’s Day campaign called ‘A Mother’s Love – The Only Call That Matters.’ The film captures a simple reality: in a world racing against deadlines, the mother’s call is the one we cannot afford to miss.
Through real and emotionally grounded storytelling, the film highlights Siyaram’s enduring values, family, heritage, and meaningful connections that define who we are. A mother’s love may never make headlines, but it quietly holds generations together. The campaign’s core insight, recognising the forgotten emotional currency of a mother’s presence, was thoughtfully brought forward by Mr. Prashant Awasthi, AVP Marketing at Siyaram’s.
Speaking about the film, Mr. Prashant Awasthi shared:
“At Siyaram’s, we think style is born out of depth of emotion, of character, of tradition. With this campaign, we wanted to highlight the unwavering love of mothers, whose strength tends to go unseen. ‘A Mother’s Love – The Only Call That Matters’ is a salute to their quiet strength and our way of reminding everyone to stop, think, and reconnect.”
Adding to this, Mr. Ketan Shivadekar, Creative Director, AGENCY09, said:
“When Mr. Prashant first shared the thought behind the film, we immediately connected with its emotional depth. As storytellers, our job was to bring that insight to life with honesty and simplicity. We wanted the film to feel real, because the love of a mother is the most authentic story of all.”
Rolling out across digital channels, the campaign encourages viewers to look at their own lives and share moments of reconnection via #TheOnlyCallThatMatters.
