Mumbai, September 04, 2025 – Trust is never claimed; it is earned, built and proven over time. For consumers, the brands they bring into their homes must stand the test of reliability and consistency. Asian Paints, the leading company in the paints and décor industry and a part of millions of homes across India for decades, has continually reinforced this belief by delivering not just colour, but confidence that lasts for years.
Carrying this message forward, Asian Paints has launched its latest nationwide print campaign, ‘Decades of Trust, Warranty That Lasts’, featured on the front page of leading national and regional dailies. With the message, ‘The years will change. Our promise won’t’, the campaign underlines a simple yet powerful truth: while seasons and homes may evolve, the guarantee of Asian Paints remains steadfast.
At the heart of the campaign is Asian Paints’ warranty commitment, which has always gone beyond short-term promises to span years of performance and protection. When consumers paint their homes, they seek lasting results – so a solid warranty offers peace of mind by ensuring durability & protection over time. As the leader in the category, Asian Paints has always believed in being a reliable partner in the consumers home décor journey seeing though multiple warranty cycles over the last 80 years.
At Asian Paints it is never about assurances for a year. It is about decades of trust backed by warranty for years. The brand offers warranties ranging from 4 years on smart emulsions to 12 years on some of the luxury products. Recently, it introduced a revolutionary product, Smartcare Infinia, with a 25-year warranty. As industry leaders, Asian Paints considers it its responsibility to guide consumers and create awareness that warranties are meant to last. These warranties are not just product guarantees—they represent decades of expertise, innovation, and consumer advocacy, making Asian Paints the gold standard of trust and reliability in the paints category.
The new campaign builds on the communication journey Asian Paints started earlier this year with ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai.’ That campaign marked the starting point of highlighting how homes across geographies and generations advocate for Asian Paints’ warranty. The new print campaign is a natural continuation of this narrative. It also follows the Independence Day campaign, ‘Colours of India’, which paid tribute to the tricolour while showcasing the brand’s extensive portfolio of over 5,000 shades. While ‘Colours of India’ reflected the hues that tell every Indian’s story, ‘Decades of Trust, Warranty that Lasts’ takes the conversation further by anchoring itself in the confidence homeowners place in Asian Paints. Every second home in India carries the brand’s mark of protection and beauty, with generations relying on its warranties across product categories—a legacy of trust that continues to grow stronger with time.
Speaking about the campaign, Amit Syngle, MD & CEO, Asian Paints Limited, said, “At Asian Paints, trust has always been the foundation of our relationship with Indian homes. Our warranties are not about short-term commitments —they are about standing by families for years and decades with performance, protection and proof. With ‘Decades of Trust, Warranty that Lasts’, we are not just making a statement; we are reaffirming the bond we have built with generations of homeowners. True leadership is not measured by words but by the confidence we instil in every homeowner. That is the promise & trust we continue to uphold.”
With ‘Decades of Trust, Warranty that Lasts’ campaign, Asian Paints once again sets the benchmark for reliability, quality, and longevity in paints. It strengthens the brand’s role as a trusted companion at every stage of home-building and design.
The campaign will now expand across multiple high-impact formats. Beginning with print in leading national and regional publications, it will extend into cricket interventions and large-scale digital amplifications—ensuring that the message of Asian Paints trust and warranty reaches every corner of the country.
