The festival of lights, Diwali is around the corner, the auspicious eve is celebrated as the victory of light over darkness. In the middle of the pandemic, it is not going to be the same, people will be at home to celebrate the festival and the celebrations will be restricted within the close circle.
While the enthusiasm is still the same, following the other rituals such as decorating homes with diyas, fairy lights, rangolis, wearing festive attires and preparing feast for family & friends.
Gas-O-Fast, has come up with a special campaign on this festive occasion, the campaign is a series of 48-short Gas-O-Fast videos in Hindi , Bengali , Marathi and Gujarati language on YouTube. The idea behind the campaign is to reach out to the target audience through contextual messaging by selecting their genre and the type of content they are watching.
Commenting on the campaign, Mr. Joy Chatterjee, DGM, Mankind Pharma Ltd. said, ‘This pandemic has restricted all of us at our homes. Every special celebration to festivals are being celebrated within the confines of our homes with our loved ones. With festivities and celebrations comes over indulgence, especially with festive delicacies. Our new TVC and digital campaign, in Hindi, Bangla, Gujarati and Marathi, in an initiative to inform the masses that while you overeat, we at Gas-O-Fast have your back.”
Gas-O-Fast is known for its ayurvedic and natural antacids and has witnessed 100 percent growth in lockdown. The brand is focused on establishing a stronger presence across the nation. The brand has been investing in products and marketing to garner a larger pie of the market share in the antacids industry.