India, 12th May 2025: In most households, it’s a familiar sight: mothers are the last ones to sit for their meals. But is it always out of sacrifice? Sometimes, it’s simply because she craves that one quiet moment to savour her meals only after tending to everyone else in the family. This Mother’s Day, Badshah Masala set out to gently challenge this routine and inspire a small but meaningful change.
Conceptualised and executed by Tonic Worldwide, the ‘Maa First’ campaign saw popular influencers such as Seema Marathe, Sonia Kotak’s daughter, Ansh Dhote recreate their moms’ favourite dishes and serve them first, flipping the script to show just how much we value her. With the help of Badshah Masala’s Chatbot, influencers created delicious meals with care and intention, celebrating moms not just with words, but with action. Because her meal, her love, her care deserves to come first too.
