National; February 11, 2026: This Valentine’s Day, Swiggy Limited (NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, is dialing up the fun with a playful, social media-first campaign that turns every heart into rewards. With its new AI powered in-app feature, ‘Scan a Heart’, Swiggy is inviting users to interact with the Swiggy app playfully, scan any heart-shaped object and unlock exclusive Valentine’s Day discounts. As a part of the campaign, users can simply scan any heart-shaped object on the Swiggy app to unlock a flat ₹200 off coupon on the platform. The campaign is live till February 14, 2026.
The campaign is backed by a high-octane marketing blitz designed for the digital-first generation. Swiggy has premiered a high-energy digital film featuring a viral cast of Gen Z creators, celebrating the quirks of modern love, from situationships, almost-dates, to best-friend Valentines and everything in between. Built around the insight that Gen Z doesn’t celebrate just one Valentine Day, the film humorously follows Shivprizz, the Instagram influencer who represents India’s Gen Z dating culture. The film shows Shiv (@Shivprizz) dating Suzanne (@Suzzane Live), another Instagram influencer. Shiv sends hearts to multiple women including Suzanne on Valentine’s Day, only to find himself in a chaotic reveal. The narrative unfolds through a series of interconnected reels, reflecting how relationships play out in today’s social-first world. The film lands with a simple message: this Valentine’s Day, instead of just sending hearts, scan them.
The video can be viewed here
Speaking on the campaign, Anuj Gupta, Vice President- Growth, Food Delivery, Swiggy said, “Valentine’s Day today is no longer about celebrating just one romantic relationship. Hence, we wanted to move beyond the usual romantic theme and celebrate those who make our lives fuller and memorable. With ‘Scan a Heart’, we are using technology to create a playful and rewarding experience while ensuring that all our users can celebrate the season of love, irrespective of their relationship status. Whether you’re celebrating with a partner, enjoying Galentine’s with friends, or just going for that evening out with your single friends, Swiggy is making sure that if you can spot and scan a heart, you are rewarded.”
By blending humour, culture and an interactive in-app feature, Swiggy’s Valentine’s Day campaign aims to make participation effortless and rewarding. Whether it’s spotting a heart in the real world or on a page, this Valentine’s Day, Swiggy is giving users a reason to keep their eyes and cameras ready. After all, while hearts may not be easy to give away, real rewards are just a scan away.
