Three Fourth Solutions (TFS) has announced the onboarding of Ishita Shah as Vice President, Global Expansion, a strategic leadership move that underscores the company’s next phase of overseas growth.
In her new role, Shah will lead market entry initiatives across priority geographies, beginning with Thailand and expanding across Southeast Asia. She will work closely with the leadership teamidentify and prioritize new markets, develop market-entry strategies, and build structured expansion roadmaps aligned with TFS’s broader global growth objectives.
Shah brings experience across growth, business building, market expansion, and partnerships, with a track record of working with high-growth businesses including Delhivery and Zomato. Her experience includes building growth engines, contributing to two-sided marketplace growth during Zomato’s hypergrowth years, scaling Delhivery Direct 10x, and developing GTM, market-entry, channel, and partner strategies from the ground up.
At Three Fourth Solutions, Shah’s mandate will focus on translating these experiences into a structured approach to international expansion. This will include evaluating market feasibility, understanding regulatory and competitive landscapes, developing go-to-market frameworks, building local partnerships, and working with cross-functional teams to activate market-entry priorities. Her initial focus will be on Southeast Asia, while also contributing to TFS’s longer-term expansion strategy across other international markets
Commenting on the appointment, Pragati Agarwala, Partner, Three Fourth Solutions, said, “Ishita brings a strong combination of business strategy, growth, market development, and execution experience. Her ability to navigate complex business environments and translate strategy into action will be valuable as Three Fourth Solutions builds its presence across new geographies. We look forward to leveraging her experience as we develop a structured and market-led approach to our international expansion.”
Speaking on her appointment, Ishita Shah, Vice President, Global Expansion, Three Fourth Solutions, said, “Expanding into new geographies is about much more than market entry; it’s about understanding local ecosystems, forging meaningful partnerships, and creating long-term value for clients. I look forward to working with the leadership team to develop scalable expansion frameworks that support our growth across Southeast Asia while laying the groundwork for future opportunities in North America and Europe.”
Shah’s appointment comes at a significant milestone in the company’s journey as it broadens its footprint beyond India. Her leadership will play a pivotal role in establishing a structured, market-led approach that supports the company’s long-term vision of becoming a globally connected business solutions partner.
About Three Fourth Solutions
Three Fourth Solutions is a full-stack, integrated marketing agency recognized for delivering strategic and creative solutions to complex business challenges. Headquartered in Kolkata, with offices in Delhi, the agency brings a deep, regionally nuanced understanding of diverse markets and evolving consumer behavior, along with a broad national perspective to every project.
Over the years, Three Fourth Solutions has built a strong reputation for its precision in brand planning, digital media strategy, and experiential marketing. Its approach blends insight-led consultancy with flawless execution, resulting in fully integrated campaigns that meaningfully connect brands with their audiences. Now in its 12th year and managing 500+ clients, Three Fourth Solutions crafts cohesive brand experiences across platforms, ensuring relevance, resonance, and measurable results at every stage.
