Mumbai, 13 August 2026 – All About Music, India’s largest gathering of the music industry, returns for its landmark 10th edition – AAM X – from 25 to 27 August 2026 at the Grand Hyatt Mumbai and thumpN, India’s AI-native live entertainment platform, comes on board as official ticketing partner for the milestone edition.
Over the last nine years, All About Music has become the room where the Indian music industry meets itself. More than 25,000 attendees, 1,200 artists, and 1,500 speakers from over 30 countries have moved through the conference – alongside brands including Spotify, YouTube Music, Red Bull and Meta. Past editions have featured A.R. Rahman, Arijit Singh, Shreya Ghoshal, Javed Akhtar, Sunidhi Chauhan, and Sid Sriram, in conversation with global operators like YouTube’s Lyor Cohen, Scooter Braun, IFPI chief Victoria Oakley, and BandLab’s Meng Ru Kuok. Artists and the people who run the business, in the same room. That has always been the point.
“All About Music has spent a decade building one of the most important platforms for India’s music industry, which is exactly why this partnership matters to us,” said Varun Khare, Founder, thumpN. “thumpN is built on a simple belief that the next phase of live entertainment comes from platforms and organisers working far more closely together, well beyond the point of ticketing. That means helping audiences discover, engage with and actually show up for the shows worth showing up for. All About Music X is the kind of thing we want to back, built by people who understand their audience, their community and their culture. We’re proud to partner with them for this landmark edition.”
The 10th edition sharpens that focus. AAM X reframes the industry conversation from scale to acceleration – because music hasn’t only gotten bigger, it’s changed shape. The line-up features Usha Uthup, Shilpa Rao, Aditya Rikhari, Chaar Diwaari, producer Karan Kanchan among others. Technology and discovery conversations bring in Pete Tong,4 decades into electronic music, and Glenn McDonald, the algorithm designer who spent over 10 years as Spotify’s data alchemist. The business side pulls in Vijay Subramaniam of Collective Artists Network, Shreyas Srinivasan (former CPO of Paytm), and Magnetic Fields co-founder Munbir Chawla. It also brings Girish ‘Bobby’ Talwar, who co-founded OML, co-created NH7 Weekender, and now runs one of India’s most active music sync operations at Rebellion Management; and Priyanka Khimani, founder of Khimani & Associates, Billboard India and Women in Music India. Global reach comes from SXSW’s Pixie Weyand, MUSEXPO founder Sat Bisla, and MusicTech Japan’s Takayuki Suzuki. More names to be announced in the coming days.
Across 3 days, AAM X plays out in every format the conversation requires – live showcases, pitch sessions, masterclasses, roundtables, open Ask Me Anything sets, and matchmaking built for the deals that happen between panels.
As official ticketing partner, thumpN powers the door for AAM X – bringing its AI-native discovery and ticketing infrastructure to one of the most important industry gatherings on the calendar. thumpN founder Varun Khare and strategic advisor Shreyas Srinivasan, who built and scaled Paytm Insider before founding thumpN, will also feature on the AAM X speaker list.
Tickets for India’s leading music business conference are now live exclusively on thumpN. Get your tickets here.
About thumpN
thumpN is an AI-native discovery and ticketing platform built to grow India’s live entertainment ecosystem. Founded by a team with deep operating experience across India’s live industry, the platform unifies discovery, ticketing, and on-ground tools for fans, artists, venues, and promoters. Its conversational AI agent, Shadow, is backed by a network of co-curators – genre specialists, venue insiders, and city-embedded tastemakers, whose signals continuously sharpen its recommendations, helping fans discover what matters to them through natural conversation, across the ecosystem. thumpN is positioned as neutral infrastructure for India’s live economy.
