Mumbai, May 27, 2026: TIGERFIRE Vodka, the premium artisanal French vodka, hosted an exclusive Brother’s Day celebration through its signature “After Hours” experience at South Mumbai’s newest cocktail bar, 8ish. Hosted on the night of May 23rd, the event brought together industry tastemakers, influencers and key opinion leaders for an evening celebrating brotherhood, refined spirits and nightlife culture.
The night featured an expertly curated cocktail menu highlighting the smooth and sophisticated profile of TIGERFIRE Artisanal French Vodka. Renowned mixologists Jishnu AJ, Creative Director, 8ish and Ankush Gamre from Bar Paradox took centre stage behind the bar, showcasing their bond and brotherhood while captivating attendees with signature pours and innovative flavour combinations. Adding an emotional touch to the experience, TIGERFIRE also showcased a special video celebrating the bond shared between Sanjay Dutt and Paresh Ghelani, reinforcing the essence of Brother’s Day and the spirit of strong personal connections.
TIGERFIRE also rolled out a 360-degree digital campaign on Brother’s Day, featuring four distinct films showcasing different forms of brotherhood bonds shared across walks of life. These stories and shared moments are what brand aimed to spotlight authentic human connections and the spirit of togetherness that defines being a brother.
“We wanted create an atmosphere that celebrated the core ethos of TIGERFIRE, the bonds that built us. What started as a promise between two brother’s is blossoming into something bigger that everyone can relate to. We wanted to make sure to highlight that brother’s don’t have to be blood related. Brother’s are those that stand besides you no matter what. The one that sits with you through all that life throws at you. The night was a celebration to that special bond and what can be achieved when you have that bond.”
“Working on this menu with Ankush felt very natural because the idea of brotherhood already existed in the way we approach bars, cocktails, and hospitality. We wanted the drinks to capture that after-hours energy- familiar yet exciting, effortless yet layered. The menu was really inspired by shared experiences, late-night conversations, and the kind of camaraderie that great bar culture is built on,” said Jishnu AJ, Creative Director, 8ish.
The collaboration highlighted the natural synergy between TIGERFIRE’s premium craftsmanship and 8ish’s reputation for hosting top-tier nightlife experiences.
