June 23rd, 2026 Mumbai Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President & Head of Consulting to lead and scale ConsulT, its specialised brand consulting division.
ConsulT will serve as the strategic front-end of Tilt, offering consulting across growth strategy, brand strategy, portfolio & architecture, and brand identity systems. The practice is designed for businesses at different moments of change — from early-stage ventures translating founder instinct into strong brands, to growth-stage companies outgrowing their original positioning, to established legacy brands seeking sharper relevance and newer growth. Speaking on the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago; and so this offering is a natural extension of our strengths and interests. As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.”
ConsulT aims to help clients make critical brand choices – what the brand should stand for, who it should serve, where it has the right to win, and how should it play to win. These choices will shape the brand system, thus helping businesses define direction, unlock value, and compete more effectively
Added Gulshan Singh, Chief Strategy Officer, Tilt Brand Solutions, “ConsulT will operate at the intersection of business strategy, consumer insight, innovation, and brand building to drive growth for businesses. We also believe it can play a critical role internally, in making our communication frameworks more robust, contemporary, and specialised. I look forward to working closely with Sandeep and Mandar Gore (President & Head of Strategy, Tilt Brand Solutions) on this.”
With over 16 years of work experience, Sandeep has worked across India, UK and APAC at P&G, Reckitt Benckiser, Tata Consumer Products, and Swiggy. His experience spans brand strategy, go-to-market planning, new product launches, global restages, brand platforms, and innovation. Most recently, he was Co-Founder & Chief Strategy Officer at brand strategy consultancy David & Who, where he advised clients ranging from venture-backed technology startups to publicly listed businesses.
Said Sandeep Nair, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success. AI is already changing how brand and marketing work gets done, making the human layer therefore, even more important: sharper diagnosis, clearer decision frameworks, stronger judgment, and more accountable strategic recommendations. Our ambition at ConsulT is to help clients turn business goals into clear brand choices and connect those choices to growth.”
A B.Tech from National Institute of Technology, Nagpur and a MBA from the Indian Institute of Management Bangalore, Sandeep is also one of the fastest-growing voices in brand marketing. He writes a newsletter read by more than 10,000 marketers, founders, and CMOs, and is the author of The Story Map, a forthcoming book on business storytelling to be published by Penguin in August 2026
