Mumbai, 20 June 2026: This Father’s Day, Tilt Brand Solutions brought two distinct narratives to life for Myntra and UltraTech Cement, each celebrating fatherhood through insight-driven storytelling and emotional resonance.
For Myntra, Tilt conceptualised and scripted a campaign that highlights the everyday habits fathers are known for — from wearing the same faded shirt for years to holding on to a trusted pair of chappals long past their prime. Built around the thought that every dad holds a few “world records,” the campaign encourages children to help their fathers break those records with thoughtful gifts delivered through Myntra M-Now.
Campaign Link:
https://youtu.be/FCzNJX3faGI?si=CGXmYqpqZgoB-e3I
The campaign uses humour and familiarity to tap into universally relatable father-child moments while seamlessly integrating the brand proposition of instant gifting.
For UltraTech Cement, Tilt’s in-house production arm StudioT produced the Father’s Day film in collaboration with director Morarji Anand. Titled #PapaKeSawaal, the film focuses on the role fathers play in shaping resilience, perspective, and ambition through the questions they ask their children throughout life.
Campaign Link:
https://youtu.be/ZwXrkQiLu6Q?si=uCQEtgbTs0ac5Th1
The film captures how these seemingly simple questions often become guiding principles that influence personal growth and decision-making, offering a heartfelt reflection on the enduring impact of fatherhood.
Together, the two campaigns showcase different dimensions of the father-child relationship — one through light-hearted observation and the other through emotional introspection — reinforcing the power of culturally relevant storytelling in connecting brands with audiences during meaningful moments.
