The beauty brand is laying the foundation for the campaign with the message ‘My First Love with Swiss Beauty’ to instill confidence and self-love in those starting their beauty and skincare journey.
7th February, 2023: Indian makeup brand Swiss Beauty has rolled out their digital campaign #SwipeYourLove to celebrate self-love this Valentine’s Day. It aims to encourage people to express themselves effortlessly while being fearless in the pursuit of aspiring for the best for themselves with its easy-to-use, fuss-free products, innovative packaging, and comfortable makeup formulations. The beauty brand is laying the foundation for the campaign with the message ‘My First Love with Swiss Beauty’ to instill confidence and self-love in those starting their beauty and skincare journey.
Swiss Beauty seeks to celebrate first love in all its forms for customers who are embarking on their beauty journey. They have introduced an exclusive must-have Valentine’s kit for getting the perfect day and night makeup looks within minutes. It includes Cheek-a-boo face palette, matte liquid lipstick, and Swiss Beauty’s lift and curl mascara.
As a part of the campaign, Swiss Beauty has released interactive and engaging social media posts across Youtube, Instagram, and Linkedin. They have also rolled out influencer-led content that guides users on easy-to-do makeup tutorials. Alongside, Swiss Beauty has also curated an exclusive Valentine’s store for its users.
Saahil Nayar, COO, Swiss Beauty, Swiss Beauty, said, “Valentine’s Day marks the celebration of love and is an opportunity to show love for those who bring us joy and togetherness. However, this celebration shouldn’t be limited to others. With this campaign, we encourage self-love as well as love in all its forms. For customers just starting out on their journey with makeup, self-assurance and self-love naturally lead to greater confidence, which empowers them to be authentically themselves. So, this year, we are propagating our users to celebrate themselves as their first love with Swiss Beauty.”