National, 7 January 2026 – Tint Cosmetics, one of India’s most-loved make up brands known for its clean beauty and versatility, has recently launched The Unreal Shimmer Eyeshadow Collection, a high-shine, single-pan shimmer range designed to deliver statement-making eye looks with an upgraded, ultra-luxurious finish. Inspired by the campaign tagline, “All that glitters is not gold, it’s unreal,” the collection celebrates intense pigment, seamless application, and a glow that’s meant to be seen.
The Unreal Shimmer Eyeshadow Collection features five shimmer shades each crafted to reflect bold personalities, drama, and cinematic glamour. Designed as single-pan eyeshadows, the range blends premium performance with accessible pricing, making high-impact shimmer a daily essential rather than an occasional indulgence.
Price: ₹800 Each
Link: https://tintcosmetics.in/products/the-unreal-shimmer-eyeshadow
Formulated with ultra-fine pigments, the eyeshadows deliver a silky-smooth texture that glides effortlessly onto the skin without feeling chunky or heavy. The high-shine formula offers intense colour payoff with zero fallout, ensuring a clean, precise application every time. Built for versatility, the shimmer shades can be worn across the eyelids and inner corners, or used as highlights on cheekbones, shoulders, and collarbones, allowing users to customize their glow for day-to-night looks, festive occasions, and party-ready glam.
As Tint Cosmetics’ first highly visual campaign for shimmer eyeshadows, the launch emphasises texture, colour payoff, and performance through immersive video content. The Unreal Eyeshadow Collection is positioned as a premium yet affordable offering, created for those who love experimenting with makeup while prioritising quality, comfort, and finish.
Speaking about the launch, Arshia Kaur Vijan, Founder of Tint Cosmetics, said, “With The Unreal Eyeshadow Collection, we wanted to create a shimmer that’s easy to wear but still makes a statement. Each shade is inspired by bold, iconic personalities and designed to feel smooth, lightweight, and comfortable. This launch is about making high-shine makeup feel effortless and fun. At Tint Cosmetics, we believe shimmer should feel exciting.
Designed for trend-forward beauty moments and season-led glam, the collection seamlessly fits into desi-core aesthetics, wedding makeup looks, party-ready styles, and fantasy-inspired shimmer trends. From Bollywood-coded eye looks to modern, editorial glam, the range invites makeup lovers to play, layer, and shine unapologetically.
With The Unreal Shimmer Eyeshadow Collection, Tint Cosmetics continues to champion innovative formulations and expressive beauty delivering shimmer that looks unreal, feels unreal, and performs unreal.
