HomeBrands in ConversationTira Unveils The Beauty Advent Calendar 2026

Tira Unveils The Beauty Advent Calendar 2026

A curated line-up of coveted beauty names meets functional design in a limited-edition Luggage created with Mokobara

Mumbai, 14th October 2026: For the festive season, Tira presents its new Advent Calendar,  housed in a limited edition Mokobara cabin bag created in the signature Tira peach with  accents of red hue. It’s designed to be unwrapped, treasured and taken along on every  journey that follows. 

Unzip the bag and step into a world of discovery. Inside, 24 surprises are waiting, each one  a small celebration of the season and the joy of finding something new. The calendar has  been designed with 24 beauty essentials, each chosen with care to build a complete beauty  wardrobe. 

The edit opens with skincare from Medicube, The Ordinary, Beauty of Joseon, and  SKIN1004 with hydrating, treating and glow-giving favourites for every step of a daily  routine. Makeup must-haves from Fenty Beauty, Dolce & Gabbana, Huda Beauty, Benefit  Cosmetics, NARS KIKO Milano and more, from everyday staples to statement  shades. Haircare and body care essentials from Molton Brown, Olaplex to L’occitane, for  head-to-toe pampering. To top it all off, the signature fragrance from Burberry, the finishing  touch to every look. 

This Christmas, the Tira Advent Calendar is the perfect gift for the beauty lover, the frequent  traveller, or anyone who deserves a little everyday magic. It’s a present that keeps on giving:  24 days of discovery, followed by a cabin bag that goes on every adventure after.  Personalise it with their name and give a gift that’s as thoughtful as it is memorable. When  the last product is revealed, the journey with Tira is only beginning. 

Priced at ₹24,999 and holding products worth over ₹68,000, the Tira Advent Calendar brings  together 24 beauty surprises and a cabin bag made to last. It’s a gift that carries on well after  the final reveal. 

Pre-orders are open now. Click here to reserve yours before the festive season. 

ABOUT TIRA: 

Launched by Reliance Retail, Tira is India’s fastest-growing omni-channel beauty retail  platform, reimagining how beauty is discovered and experienced. Seamlessly integrating  digital and physical worlds, Tira offers a curated assortment of the finest global and  homegrown brands – making it the ultimate destination for all things beauty. With over 20  million app downloads, Tira provides a clutter-free, intuitive interface that allows customers  to explore products and access the latest in beauty trends, expert tips, and tutorials.  Delivering to over 98% of India’s pincodes, Tira brings beauty closer to every corner of the  country. 

Our retail stores nationwide are designed to offer an elevated, immersive shopping  experience – powered by cutting-edge beauty tech including virtual try-on tools, advanced  skin analyzers, and a proprietary “Fragrance Finder.” Expert in-store beauty advisors  provide personalized consultations to help each customer meet their unique beauty  needs. Tira’s flagship store at Jio World Plaza, Mumbai, spans over 6,200 sq. ft.  and showcases the most prestigious global luxury brands alongside signature services  available exclusively at the Tira Beauty Suite. At Tira, we celebrate beauty in its most  elevated form—where every touchpoint is crafted to inspire, indulge, and transform the way  customers engage with beauty. 

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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