New Delhi, June, 2026 – TO THE NEW, a digital technology services company, has been recognized as a Preferred Fulfillment Vendor (PFV) 2026 by Amazon Prime Video for the third consecutive year, placing it among a select group of global service providers trusted to package and deliver content assets in line with the platform’s quality and operational standards. TO THE NEW is proud to be the only company on this exclusive global list operating entirely from India, home to our largest development center.
The Preferred Fulfillment Vendor programme comprises a curated network of partners evaluated through rigorous, periodic audits against defined performance benchmarks.
Maintaining this status over three consecutive years highlights TO THE NEW’s ability to consistently meet these benchmarks in a high-volume, precision-driven content supply chain environment, reflecting strong operational discipline and execution at scale.
Serina Limori, Program Manager – Amazon Prime Video, said, “TO THE NEW has been a trusted partner to Prime Video for several years, and their continued recognition as a Preferred Fulfillment Vendor reflects the consistency, quality, and collaboration they bring to our content supply chain. We value the strength of this partnership and look forward to building on it together.”
Narinder Kumar, Co-founder and CEO, TO THE NEW, said, “Being recognised as a Preferred Fulfillment Vendor by Amazon Prime Video for the third consecutive year is deeply humbling. This is, above all, a reflection of a strong and trusted partnership, one built on shared standards, open collaboration, and a mutual commitment to delivering the best possible experience to viewers around the world. We are grateful to Amazon Prime Video for the confidence they continue to place in our teams, and we remain fully committed to growing alongside them as the content landscape evolves.”
As global streaming platforms continue to scale, the role of specialized fulfillment partners has become increasingly central to ensuring seamless content availability across markets. TO THE NEW’s continued inclusion in the PFV programme reflects its position within this evolving media supply chain ecosystem.
