~The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee~
Mumbai, 01.06.2021 Nutralite, having recently entered the dairy segment with their DoodhShakti Probiotic Butter Spread and Pure Ghee leveraged World Milk Day to launch a special #MadeWithMilk campaign.
The campaign showcases how everything unique and amazing is #MadeWithMilk, just like their DoodhShakti range of products.
Conceptualized by Tonic Worldwide, the campaign has been launched through a rap song, voiced by a kid rapper who speaks in their language. While the video celebrates the importance of milk in a fun and exciting manner, it emphasizes how everyone, from their favourite cartoon character to favourite athletes are #MadeWithMilk. Hence, conveying that anything that is made with milk is fun, electrifying and is simply the best.
The campaign has been released across the brand’s social media handles.
About Tonic Worldwide:
Tonic Worldwide is an award-winning Indian Digital Agency with global footprints. Tonic believes in crafting digital experiences for people and has been recognized for work that has been goal-driven and result oriented. The focal point of these experiences being its human-centric philosophy. With over a decade of experience, Tonic has worked with brands across verticals that include Sony Pictures Network, South African Tourism, Sony PlayStation, Kotak Mahindra Bank, Asian Paints, Flipkart, Warner Music, amongst others.
Tonic Worldwide has also been certified by the prestigious Great Places to Work in 2019.