Mumbai, 12th August 2026: Too Faced India unveils its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba.
The campaign celebrates the idea of flawless-looking skin that still looks like skin, bringing to life the effortless, skin-like finish that has made Born This Way a beloved Too Faced complexion essential. Through Sahher’s modern, confident sensibility, the campaign showcases how the concealer can enhance the complexion while allowing individuality to shine through.
Captured through intimate beauty close-ups and a seamless complexion transformation, the campaign follows Sahher as she incorporates the concealer into her everyday makeup routine. From concealing and brightening to sculpting and highlighting, the film demonstrates the versatility of the Born This Way Super Coverage Multi-Use Sculpting Concealer, while keeping the final look naturally perfected and photo-ready.
Talking about being a part of the campaign, Sahher Bambba shares, “For me, makeup has always been about enhancing who you are, not changing who you are. That’s what I love most about Too Faced’s Born This Way Super Coverage Multi-Use Sculpting Concealer – it gives me confidence of flawless-looking skin while still feeling lightweight and natural. I’m thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you.”
Powered by skincare-inspired ingredients including Coconut Water, Alpine Rose, and Hyaluronic Acid, the Born This Way Super Coverage Multi-Use Sculpting Concealer delivers full coverage with a lightweight, skin-like finish. Designed to seamlessly multitask across every makeup routine, it can be used to conceal imperfections, brighten the under-eyes, sculpt features, or highlight the complexion. The formula provides up to 12 hours of comfortable wear, while being crease-resistant, non-comedogenic and photo-friendly with no flashback.
The Born This Way Super Coverage Multi-Use Sculpting Concealer is available in both full-size and mini formats, making it an easy addition to everyday makeup routines as well as on-the-go beauty kits.
Product Highlights
- 4-in-1 multi-use formula that conceals, contours, highlights, and retouches
- Full coverage with a natural, undetectable finish
- Up to 12-hour long wear
- Hydrating, lightweight, and crease-resistant
- Photo-friendly with no flashback
- Layers beautifully over or under makeup
- Infused with Coconut Water, Alpine Rose, and Hyaluronic Acid
Price & Availability
- Born This Way Super Coverage Multi-Use Sculpting Concealer (Full Size | 13.5 ml): ₹2,700
- Born This Way Super Coverage Mini Concealer (2 ml): ₹1,450
Available at Nykaa stores, Nykaa.com, Sephora India stores, Sephora.nnnow.com, Tira stores, Tirabeauty.com, and select counters across India.
About Too Faced Cosmetics
Founded in 1998, Too Faced Cosmetics is a playful, cruelty-free makeup brand known for creating innovative products that inspire confidence and celebrate individuality. With a cult-favorite range of bestsellers, the brand continues to merge luxury quality with fun, trend-driven creativity, making beauty accessible and empowering for all.
