National, December 31, 2025: Too Yumm!, India’s snacking brand known for its bold innovation and off‑beat flavor creations, is turning up the festive cheer with a one‑of‑a‑kind – K‑BOMB Chocolate Noodles, a limited‑edition Christmas and New Year drop that combines the comfort of warm noodles with the indulgence of molten chocolate, a hatke treat for the happiest season of the year.
Developed especially for the festive winter season, these chocolate noodles redefine indulgence by offering a sweet, hot twist to the typically savory noodle experience. Best enjoyed steaming, the product perfectly blends nostalgia, playfulness, and the joy of gifting and sharing during the holidays.
Commenting on the launch, Yogesh Tewari, Chief Marketing Officer, Too Yumm! said, “Indian consumers, especially younger ones, are no longer satisfied with familiar flavours. They seek experiences that excite and surprise them. K‑BOMB Chocolate Noodles came from that space of curiosity and joy. It’s a thoughtfully crafted innovation that turns a familiar comfort food into something delightfully unexpected.”
With K‑BOMB Chocolate Noodles, Too Yumm! deepens its connection with a new generation of snackers who crave bold and unconventional experiences. The brand aims to captivate Gen Z, teenagers, and kids, while also appealing to families seeking novel, shareable treats during the holidays.
Adding to the festive buzz, the limited‑edition packaging includes Christmas inspired visuals designed to make the product a conversation-starter along with a seasonal favourite. True to the brand’s personality, the product is designed to be a conversation starter – a playful, social‑media‑worthy surprise that celebrates the joy of snacking differently.
The Limited Edition K BOMB Chocolate Noodles will be available across select offline retail outlets and on leading quick commerce platforms in four major cities – Kolkata, Delhi, Mumbai and Bangalore during the festive period.
