Influencer marketing is the fastest-growing channel in the digital marketing space. In fact, Instagram now ranks 6th at influencing consumer purchasing decisions as per Hubspot. In other words, today’s consumers are looking for authentic recommendations from everyday people. Influencer marketing has become the most preferred strategy for brands to connect with their target audience (TG) and amplify its brand awareness. Influencer marketing works well because of the high amount of trust that social influencers have built up with their following and recommendations from them serve as a form of social proof to a brand’s potential customers.
The influencer marketing has a long way to go, as they help brands monitor and analyze the campaign effectiveness with any influencer they are working with. Influencer marketing is a viable solution for brands that are willing to think out of box and aid in creating a trustable audience.
Top 5 influencer marketing platforms that are boosting brand awareness.
Wobb is the world’s fastest influencer hiring platform that connects marketers with verified social media influencers for paid and barter campaigns. Being one of its kind martech startup, Wobb is also recognized as India’s largest and AI-driven platform for influencers and marketers. Incepted in 2020, the startup is trusted by more than 300 brands and agencies and over 1 Lac influencers across the country. Since the influencers are present on the platform itself, Wobb allows brand managers to run and execute their campaigns in a record timeframe of 30 minutes. Right from hiring the influencer to launching the campaign; brand managers can do it all in the minimum span of time with the help of Wobb.
One Impression is helping over 250+ Enterprises & D2C Brands drive influencer led campaigns via their network of over 14 Million influencers across social platforms including Instagram, YouTube, Pinterest, Facebook, etc. Their key strength lies in being able to deliver consistent ROI at scale and speed with utmost seamlessness. They are a single point of contact for everyone from a top celebrity to a micro-influencer.
Grynow is a leading influencer marketing agency in India, connecting brands and influencers. More than 50,000 social media influencers, artists, bloggers and content creators are associated with Grynow for influencer marketing campaigns execution. More than 200 top brands trust them for their brand growth and marketing.
Grynow aims to bring brands closer to their goals through “Word of Mouth” of the most influential figures today. Bolstered with effective strategies, they aim to make influencer marketing most efficient and sort after path in marketing sphere for brands. They believe in the power of storytelling, and manoeuvre the same to triumph effective brand communication.
ClanConnect was founded with a vision to transform the digital marketing landscape by placing power in the hands of the brands and the hands of the influencer. The three pillars of technology, creativity and people deployed in the best possible manner is what makes ClanConnect the go-to place for all brands and influencers. The technology engine behind ClanConnect ensures that vast amounts of data is crunched real-time providing end-users with the best possible insights to make completely informed decisions.
The platform is an amalgamation of some of the leading influencers across scale, categories and geographies from the most niche to the ones with wider mass appeal. Working on such a platform helps brands curate their campaign solutions to perfection achieving the ideal balance between engagement and reach.
Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.
It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.