The addition of these prominent young brands to the platform expands Trell’s offers in the mass premium sector and solidifies the company’s foothold in the Indian fashion market. The relationship with Trell is a first for the BESTSELLER India Group and marks the fashion company’s foray into the social commerce industry in India.
JACK & JONES, VERO MODA, and ONLY will access Trell’s community of 18 million+ content producers and more than 100 million users in deep pockets of metro and non-metro cities throughout India to increase brand visibility, consumer accessibility, and engagement.
Today, social commerce influences purchasing decisions for the average Indian user, who spends around 4.6 hours per day reading information on social media sites. This has resulted in giant firms rapidly adopting social commerce to build a deeper interaction with consumers through immersive buying experiences.
Mr Pulkit Agrawal, CEO and Co-Founder of Trell, commented on the addition, saying, “We are delighted to bring worldwide fashion brands JACK&JONES, VERO MODA, and ONLY from BESTSELLER India Group to our platform.”
We have reinforced our clothes category by adding a legacy brand while also appealing to many buyers. We’re thrilled that BESTSELLER Group has collaborated with Trell to enter India’s Social Commerce market as the go-to lifestyle destination for Gen Z and millennials.
Mr Vineet Gautam, CEO & Country Head, BESTSELLER India, commented on the future relationship, saying, “We are continually striving to explore novel methods to engage with our consumers, and our partnership with Trell will help us in that pursuit.” Influencer marketing is now a full-fledged marketing channel, and when paired with Trell’s social commerce solution, we see tremendous promise.”
JACK&JONES, VERO MODA, and ONLY, all synonymous with current fashion and designs, will collaborate to deliver high-on-trend international fashion on social commerce platform Trell.
Trell Shop presently carries items from several well-known and expanding brands, including Bombay Shaving Company, L’Oreal, Garnier, Plum Goodness, Calvin Klein, Elle 18, Global Desi, Bewakoof, and others. With the new releases, Trell’s enormous portfolio of 1000+ brands in beauty, fashion, mom & baby care, and personal care will be expanded.