Trendsetter Denim Brand SIN Finds the Perfect Sports Fit: Teams Up with ATK Mohun Bagun & Hyderabad FC for Ongoing Season 2020-2021

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Becomes Official Partner of the two Leading Football Clubs for the latest season of the Premium Indian Football League 

India, November 25, 2020: SIN, one of the most loved youth’s fashion denim brands in the country, announced its association with two out of the eleven teams in the ongoing edition of India’s largest football league; namely ATK Mohun Bagan FC and Hyderabad FC. The partnerships mark the brand’s maiden association with the teams ahead of Season 2020- 2021 and represent its deep connect with Young India.

SIN is a brand that oozes youthful energy and zeal and is all about celebrating synergy which is synonymous with sports in today’s world and aims to further propagate this ideal through its esteemed collaboration with the two teams. Apart from partaking in India’s largest annual football event, the brand has etched its name in the sports world, by signing on Hardik Pandya, a leading figure in the world of cricket and a remarkable sportsman as its brand ambassador.

“SIN is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams, that perfectly encompass the youthful fervor that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport.” Mrs Vijaylaxmi Poddar, Managing Director, Clothing Culture Pvt. Ltd, said.

Founded in 2012, the brand has always been about daring to dream, and exuding confidence, which is the true essence of Football as a sport. Through the years, it has garnered a loyal following amongst the youth, and has won several honors owing it to its unique clothing culture, sleek styling, and superior quality. Some of the noteworthy accolades include ‘India’s Most Trusted Brand Award’ by the International Brand Consulting Corporation, USA in 2016 & the’ Best Emerging Menswear Brand’ awarded by Lulu Group in 2017 and the brand only aims to take it a notch higher through this esteemed partnership in the sporting world.

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