[INDIA, 23rd April 2026] – Nearly two decades after redefining fashion, ambition and power on screen, the long-awaited The Devil Wears Prada returns on 1 May 2026. With the highly anticipated sequel reigniting one of the most influential cultural universes of the 2000s, excitement is building around its unmistakable style, glamour, and extraordinary hair.
In The Devil Wears Prada, hair is the marker of the “it girl”, the woman who sets the tone rather than follows it. Polished, precise and unapologetically composed, her holds its style under scrutiny and signals that she owns her place in the room.
A groundbreaking collaboration with The Devil Wears Prada 2
TRESemmé is proud to be named the signature haircare brand of The Devil Wears Prada 2, entering the conversation through a global collaboration rooted in shared standards. Born in salons and powered by advanced salon-technology, TRESemmé has long believed that hair is never an afterthought, but a defining part of a woman’s presence.
The collaboration isn’t just about recreating a look. It is about embodying a mindset, and TRESemmé gives women around the globe the tools to feel unstoppable, elevated and confident. To walk into the office, the meeting, through the city, and own it. To let her hair lead her story, style and to embody the composure, confidence and polish of The Devil Wears Prada 2.
It reflects TRESemmé’s evolution of a premium, salon-technology-led authority, aligning with an iconic cultural universe where style is power and deliberate.
“In The Devil Wears Prada universe, hair isn’t just an accessory, it’s a statement. When hair is crafted & curated by experts, it elevates your confidence. At TRESemmé, we focus on salon-grade precision and performance for that unstoppable woman who commands attention and owns every room she walks in.” SAIRAM SUBRAMANIAN, VICE PRESIDENT HAIR CARE, HINDUSTAN UNILEVER
“As we bring The Devil Wears Prada 2 to audiences worldwide, it’s exciting to collaborate with TRESemmé, a brand that shares our commitment to excellence and iconic style. Together, we’re celebrating the confidence that comes from showing up with intention,” SPOKESPERSON from DISNEY
Marking the start of its India chapter, TRESemmé brings together two icons across generations Zeenat Aman and Apoorva Mukhija to recreate an unforgettable moment inspired by The Devil Wears Prada.
Reimagined through a distinctly Indian lens, the film captures a striking contrast in personalities, timeless authority meets unapologetic individuality mirroring the transformative power of the Hydra Matrix range.
With this campaign, TRESemmé sets a bold and confident tone for India, where legacy and new-age expression collide to redefine modern hair confidence.
The Devil Wears Prada 2 arrives in cinemas globally on May 1 2026.
Extraordinary Hair. That’s All.
