The Good Paper Warrior is a first-of-its-kind mascot, embodying the core values of sustainability
New Delhi, 12th December: Trident Paper, one of the largest wheat- straw based manufacturers of copier paper, writing & printing and industrial grades in the country, unveiled the ‘The Good Paper Warrior’ mascot for its paper portfolio. The first time ever, in line with the brand’s philosophy, the animated character, ‘The Good Paper Warrior’ embodies the core values of sustainability and responsible manufacturing of the Trident Group.
Serving as a powerful catalyst, the mascot builds awareness on the importance of saving trees and thereby promoting a greener environment. The design cleverly merges wheat spike, reinstating the invaluable significance of trees, forging a strong connection, and heralding a new era of change.
The mascot was launched officially by Abhishek Gupta, CEO, Strategy & Marketing, Trident Group at World’s largest paper exhibition, PaperEx. Speaking at the launch, Mr. Gupta said, “We are proud to welcome ‘The Good Paper Warrior’ to our family. The mascot personifies the need to protect the environment which is symbolized by its green body. Trident Paper has always prioritized environmental sustainability and The Good Paper Warrior is a character that resonates those values. We hope this fun-loving character puts a stamp in the minds of the people to restore the planet.”
The Good Paper Warrior will be introduced across all touchpoints — from print, digital and social media, as well as out-of-home activations.
Trident’s entire range of The Good Paper products is designed with the idea of protecting the greenery of the planet. Offering vivid to jam-free prints, the entire range makes work at office, home and school easier and impressive. Trident is one of the nationally preferred suppliers of high-quality copier paper for colourful high-speed printing & publishing.
