trueBrowns, the celebrated urban ethnic lifestyle brand known for its seamless blend of tradition and modernity, is making its foray into the quick commerce space by partnering with Blinkit and Mnow. With this expansion, trueBrowns is set to redefine fashion accessibility by bringing stylish, functional Indian wear to consumers instantly, catering to the growing demand for speed and convenience in shopping.
In today’s fast-paced world, consumers seek instant solutions, even in fashion. trueBrowns’ entry into quick commerce is a strategic move to meet this evolving shopping behavior. Whether it’s a last-minute festive gathering, an impromptu work event, or a sudden fashion need, shoppers can now access their favorite trueBrowns pieces within minutes. This move aligns with trueBrowns’ vision of seamlessly integrating ethnic wear into everyday wardrobes, making traditional fashion an effortless part of modern living.
Through Blinkit and Mnow, trueBrowns will offer a curated selection of its bestselling styles, focusing on high-demand categories such as festive and workwear. The initial collection will feature thoughtfully selected products, with plans to expand offerings over time. The brand will also introduce exclusive quick-commerce launches, including a Holi Special White Kurta and Women’s Day Sarees, ensuring shoppers have access to time-sensitive, occasion-led fashion.
trueBrowns upholds its premium shopping experience even with express delivery by providing high-quality product imagery and detailed descriptions, ensuring a seamless and informed purchasing process. By leveraging Blinkit and Mnow’s robust fulfillment infrastructure, the brand guarantees efficient packaging, rapid deliveries, and premium product quality. Pricing and offers on these platforms will be dynamic, tailored to platform trends and audience behavior.
trueBrowns sees quick commerce as a key pillar of its omnichannel growth strategy, complementing its D2C and marketplace presence. The brand aims to bridge the gap between digital-first fashion and instant accessibility, strengthening its presence across diverse shopping channels. With plans to expand to other instant delivery platforms like Zepto and Swiggy Instamart, trueBrowns is positioning itself as a frontrunner in redefining impulse and occasion-driven fashion shopping in India.
“trueBrowns is now closer to you, faster than ever. Effortless fashion, delivered instantly – because style should never wait,” said Ms. Udita Bansal, Founder of trueBrowns.
Shoppers can now explore trueBrowns’ collection on Blinkit and Mnow, making modern Indian wear more accessible than ever before. For more details, visit the website or shop now on Blinkit & Mnow.
