Mumbai, October 1, 2026: Music is often said to be soul of the universe and Union Mutual Fund is using that for its latest investor education and awareness campaign, ‘Tukka Nahi, Tareeka Chahiye’. The fund house has released a jingle to highlight the importance of having a considered approach to investing rather than relying on guesswork.
The campaign uses familiar investing conversations and situations to underline that financial decisions need a method, discipline and a clear understanding of one’s investment approach.
The campaign is built around a simple thought: investing should not be about taking a chance, but about having a tareeka, a solid method. Through its music-led format, Union Mutual Fund aims to make this message easy to understand and remember for investors across age groups.
From ‘Tukka’ to ‘Tareeka’
Investors often encounter market noise, trends and short-term opinions while making investment decisions. The campaign encourages them to look beyond these distractions and focus on a more structured approach to investing.
The jingle brings this message into an everyday setting, making the idea of disciplined investing accessible without relying on financial jargon. The investor education and awareness campaign also connects with the broader need for investors to understand their financial goals, risk considerations and the role of diversification while building their portfolios.
Through ‘Tukka Nahi, Tareeka Chahiye’, Union Mutual Fund seeks to start a larger conversation around investing with greater awareness and consistency, while making financial communication more engaging and relatable.
Link to the campaign:
https://youtu.be/9lEZx4XIkxE?si=F3zLASXJv5Aq91KR
About Union Mutual Fund
Union Mutual Fund is sponsored by Union Bank of India and Daiichi Life Holdings, Inc. The fund house offers a range of mutual fund solutions across equity, fixed income and hybrid categories, catering to investors with different financial objectives and risk profiles.
Disclaimer: The above information alone is not sufficient and should not be used for the development or implementation of an investment strategy. Neither the Sponsors/the AMC/ the Trustee Company/ their associates/ any person connected with it, accepts any liability arising from the use of this information. While utmost care has been exercised while preparing this document, the Sponsors/ the AMC/ the Trustee Company/ their associates/ any person connected with it, do not warrant the completeness or accuracy of the information and disclaim all liabilities, losses and damages arising out of the use of this information. The recipients of this material should rely on their investigations and take their own professional advice.
MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.
म्यूचुअल फंड निवेश बाजार जोखिमों के अधीन है, योजना से जुड़े सभी दस्तावेजों को ध्यान से पढ़ें।
Union Mutual Fund (Registration No. MF/066/11/01)
IAP Disclaimer –
Know Your Customer (KYC): Please note that it is mandatory for investors to complete the KYC process before investing in Mutual Funds. To complete the KYC process, you can visit any Asset Management Company (AMC) branch or nearest Point of Service and submit the completed KYC Form along with all the required documents. You can download the KYC form from https://www.unionmf.com/docs/default-source/downloads/application-forms/service-request-forms/kyc-forms/kyc-forms-individual.pdf. If you would like to update any of your information (e.g. address, contact information etc.), you can submit a KYC Details Change Form (also available at the above link) with the required documents at your nearest AMC branch or Point of Service. For change of bank details registered with any Mutual Fund, download the bank mandate change form from that particular Mutual Fund’s website, and submit the form along with the required documents to that Mutual Fund’s branches or Official Points of Acceptance. For further details, refer any AMC’s website.
SEBI Registered Mutual Funds: Investors should deal only with registered Mutual Funds, details of which can be verified on the SEBI website under “Intermediaries / Market Infrastructure Institutions” at https://www.sebi.gov.in/intermediaries.html.
Complaint Redressal: For any complaints or grievance redressal, investors can contact the Investor Service Department of the respective Mutual Fund (contact details are available in the scheme related documents of Mutual Funds). In case the investor is not satisfied with the resolution given by the respective AMC, the investor can approach SEBI by registering a complaint on the SCORES platform (SEBI Complaints Redress System) at https://scores.sebi.gov.in/scores-home. After exhausting these options for resolution of the grievance, if the investor is still not satisfied with the outcome, he/she/they can initiate dispute resolution through the ODR Portal by clicking on the link https://smartodr.in/login.
This program is a part of Investor Education and Awareness Initiative by Union Mutual Fund.
A Multi Asset Allocation Fund invests across at least three asset classes as per the category mandate. These may include Equity, Debt, Gold and other permitted asset classes.
A Multi Asset Allocation Fund invests in at least three asset classes, with a minimum allocation of at least 10% each in all three asset classes.
