New Delhi, 6th April 2026: Twisted Tails, India’s first concept-led, versatile ready-to-drink (RTD) non-alcoholic cocktail and mixer brand, has announced its launch across Le Marché stores in Delhi NCR, marking a significant milestone in its premium retail expansion. The move reinforces the brand’s growing presence within curated, high-footfall retail environments and aligns with evolving consumer demand for premium, experience-led beverages.
Founded by Radhika Sharda, Atin Khanna and Raghav Sharda, Twisted Tails is positioned at the intersection of flavour innovation and storytelling. Built on the philosophy of ‘One for Every Tale,’ each variant reflects a distinct mood and experience, offering a more layered and contemporary alternative within the non-alcoholic beverage and mixer category. Crafted using real fruit juices and real spices, with less sugar and no artificial flavouring, the product is designed to be enjoyed both as a standalone RTD beverage and as a versatile mixer paired with any spirit.
The current portfolio includes four 250ml variants, each priced at ₹200: Bizzare (Orange & Coffee), Mystical (Vanilla & Caramel), Uncanny (Cinnamon, Clove, Apricot & Peach) and Enigmatic (Tea & Jasmine), each bringing a unique bold flavour profile that balances familiarity with an element of surprise.
The launch at Le Marché, known for redefining gourmet retail and curated food experiences, places Twisted Tails within a premium ecosystem that aligns with its focus on quality, design, and consumer experience. The brand is now available across five key Le Marché outlets at South Point Mall, Good Earth Mall & Galleria Market in Gurgaon, DLF Promenade in Delhi and Mall of India in Noida, further strengthening the brand’s reach among urban, quality-conscious consumers.
“Twisted Tails was created to bring creativity and storytelling into the beverage space,” said Radhika Sharda, Co-Founder & Curator, Twisted Tails. “We’ve always seen Twisted Tails as more than just a beverage, it’s about how people experience flavour, mood and moments. Le Marché is a space built on discovery and that makes it a natural fit for a brand like ours. It allows us to show up in an environment where consumers are already looking to try something new.”
“Our aim was to create a product that feels effortless yet exciting,” said Atin Khanna, Co Founder, Twisted Tails. “From the start, the idea was to create something that feels easy to pick up but interesting enough to come back to. We focused on creating a versatile product whether you drink it straight or mix it, Twisted Tails is designed to adapt to different occasions without losing its character. That balance is what defines the product.”
“Delhi NCR continues to be a key market for us,” added Raghav Sharda, Co-Founder, Twisted Tails. “Every flavour is designed to surprise and delight while staying rooted in real ingredients and thoughtful craftsmanship. With Le Marché’s curated retail environment, we see a strong opportunity to drive discovery and introduce more consumers to our distinctive flavour combinations.”
Mr Karan Ahuja, Spokesperson from Le Marché said, “At Le Marché, our focus has always been on curating products that bring something distinctive to our shelves for our discerning customers. Twisted Tails stood out for its unique flavour combinations, real ingredients and strong point of view around storytelling & design. It fits naturally into the kind of discovery-led experience our customers expect from us.”
Twisted Tails continues to build a robust omni-channel presence. This expansion comes at a time when India’s non-alcoholic beverage and mixer segment is witnessing increasing momentum, driven by evolving consumer preferences towards experimentation, versatility and premium, experience-led consumption.
