India, December 3, 2025: Two Brothers Organic Farms (TBOF), the farmer-owned brand from Bhodani, Maharashtra, has officially expanded its on-ground presence in the Middle East and North Africa (MENA) region under its new identity – Two Brothers India Farms (TBIF). The launch of the Dubai office marks a significant milestone in the brand’s journey of taking authentic, farm-made Indian foods to global tables and strengthening the voice of Indian farmers worldwide.
What began as a simple return to their roots for co-founders Ajinkya and Satyajit Hange has today evolved into a farmer-led movement that has empowered and educated over 50,000 farmers across India, from the rain-soaked hills of Meghalaya to the arid rose farms of Rajasthan. With a growing community of over 5,000 active farmers and a customer base spanning 60+ countries and 600,000 households, Two Brothers India Farms represents more than a farm, it represents India’s soil, its farmers, and its centuries-old wisdom in regenerative agriculture.
As this movement expanded from Bhodani to villages across the country, the brand naturally evolved into an identity that better reflects its mission and impact. To carry forward this larger purpose and bring India’s regenerative food heritage to international markets, the brand now enters the MENA and USA regions as Two Brothers India Farms (TBIF). TBIF is also actively evaluating entry into the UK market, given its large and culturally rooted Indian diaspora that continues to drive demand for authentic, farm-made Indian foods. The UK’s mature, premium grocery landscape makes it a natural next step for the brand’s global expansion.
In the USA, the brand has already strengthened its on-ground presence with a dedicated warehouse, enabling smoother distribution, faster delivery, and deeper market penetration across key states.
The new name reflects a simple truth, this is no longer only the story of two brothers or one farm, but the collective story of India’s farmers and India’s traditions reaching the world. The unified brand name across international markets reflects its growing global footprint and its mission to bring India’s authentic, farmer-made foods to the world, one region at a time.
Dubai will serve as TBIF’s launch hub in the MENA region, with phased expansion planned across Saudi Arabia, Kuwait, and Qatar. The brand will debut through leading e-commerce partners Noon and Amazon.ae, alongside retail and café collaborations such as Wild & The Moon, by late December 2025.
The initial product portfolio will feature some of the brand’s bestsellers such as A2 Cultured Ghee, Khapli Flour, Black Mustard Oil, Forest Honey, Gulkand, and Jaggery Block, followed by Virgin Coconut Oil, Sattu Flour, and Lemon Pickle in Phase 2. All products are crafted in small batches at the brand’s in-house manufacturing facility in Bhodani, ensuring purity, transparency, and traceability through blockchain-based systems. The products hold Halal Asia certification, and registration with Dubai Municipality is underway.
Positioned in the premium clean-label segment, TBIF’s offerings cater to a rapidly evolving consumer base in the UAE and GCC, one that values authenticity, sustainability, and provenance. As distribution scales and brand presence strengthens across the region, TBIF projects MRR touching 6M AED within 6 months of operations, supported by steady month-on-month growth and rising demand for clean-label, traceable, farm-made foods.
Speaking on the milestone, Ajinkya Hange, Co-Founder, Two Brothers India Farms, said, “This milestone belongs to every farmer who believes that real food, grown with love and care, deserves to reach tables across the world. When we began our journey, it was about going back to our roots, to learn, unlearn, and revive the natural ways of farming that respect the soil and its rhythm. To now see that philosophy resonate globally, especially in the MENA region, is deeply humbling. It’s a reminder that honest food, grown sustainably, can truly connect people and cultures across borders.”
Satyajit Hange, Co-Founder, Two Brothers India Farms, added, “Our journey has always been about regeneration of the land, of livelihoods, and of trust between those who grow food and those who eat it. As we expand into new markets, our commitment to these principles only grows stronger. With this new chapter in the MENA region, we aim to deepen that connection by making farm-made Indian food accessible globally while staying true to our purpose of nurturing people, planet, and community.”
Mr. Javed Tapia, Founder and Managing Director, Clover Infotech, who supports the brand’s global expansion, said, “Two Brothers India Farms is more than a brand, it is a movement. Partnering with them is a way of honouring India’s farmers and ensuring their stories reach the world. Their deep-rooted commitment to integrity, sustainability, and community truly sets them apart. From a small village in Maharashtra to a global platform, their journey is proof that when farmers are empowered, the impact extends far beyond agriculture.”
To commemorate this evolution, the brand has unveiled a brand film that encapsulates its journey ‘From Soil to Soul,’ highlighting its philosophy of regeneration, transparency, and community-driven change.
