Bengaluru, 16 December 2025: Ujjivan Small Finance Bank today launched Ivory, a banking program designed for India’s mass affluent segment. Ivory combines personalized service with lifestyle privileges, providing enhanced transaction capabilities, global access, and zero-fee banking on key banking transactions and services.
Developed through extensive consumer research, Ivory caters to customers seeking financial solutions that align with their lifestyle aspirations. The offering integrates digital banking with curated experiences, including, entertainment, and dining benefits.
Ivory membership unlocks a world of hospitality through Club Marriott, offering exclusive access to dining and stay benefits across 350+ premium Marriott properties in the Asia Pacific region. Membership includes a premium metal debit card with airport lounge access, global acceptance, and enhanced transaction limits. Customers also receive an annual OTT subscription, quarterly BookMyShow vouchers, and extra reward points on qualified transactions, redeemable across a curated range of premium lifestyle and retail brands. Additional benefits include zero charges on key banking services and assigning each member a dedicated relationship manager for personalized financial planning and support.
Commenting on the launch, Mr. Hitendra Jha, Head of Retail Liabilities – TASC & TPP, Ujjivan Small Finance Bank said, “Today’s emerging mass affluent segment continues to face barriers in accessing quality banking services. Many encounter high balance requirements, inconsistent service delivery, and generic reward programs that do not align with their lifestyles. Ivory addresses these challenges through curated privileges, dedicated relationship managers, and zero-fee banking on key banking transactions and services, designed to deliver a seamless customer experience.”
Ujjivan Small Finance Bank’s Ivory Program reinforces its focus on enhancing retail banking. Beyond premium privileges, it reflects the Bank’s vision of strengthening trust, nurturing long-term relationships, and celebrating every milestone in the customer journey.
