Kuala Lumpur, 26 June 2026 — As FIFA World Cup 2026™ fever sweeps across Malaysia, Unifi TV has gone beyond match broadcasting to build one of the country’s most active football fan communities, generating more than 3.2 million organic video views through its integrated tournament campaign.
Fronted by brand ambassador Fattah Amin and anchored by an original football-inspired anthem, the campaign was designed to keep Malaysians connected to the tournament wherever they are. From live matches and watch parties to social conversations and real-time updates, Unifi TV has transformed the World Cup into a continuous fan experience that extends far beyond the final whistle.
At the centre of the campaign is @Unifi.sports, which has emerged as a real-time companion for football fans throughout the tournament. Delivering live updates, highlights, reactions and social-first content throughout the night, the platform has generated more than 3.2 million organic views from over 250 match videos that span plays, calls and cultural moments during the game. At its current trajectory, the channel is on track to surpass 8 million organic views by the end of the tournament.
Together, the social and digital experiences create a seamless journey from discovery and engagement through to match viewing on unifi TV. This highlights a broader shift in how Malaysians consume sport. While live broadcasts remain at the heart of the experience, fans increasingly follow tournaments through social media, creator content and real-time digital communities that keep the conversation alive between matches.
“The World Cup is one of the few moments where the entire country is having the same conversation at the same time. Our role was to design a digital experience that could keep up with that energy,” says Teh Su-Ann, Digital Transformation Director, GrowthOps. “We built a single destination where fans could move seamlessly between live matches, schedules, highlights and content without missing a moment. Every design decision came back to one question: does this make it easier for fans to stay connected to the game they love?”
The integrated campaign supports Unifi TV’s comprehensive FIFA World Cup 2026™ offering for consumers and business, which combines all 104 matches live with a suite of viewing features designed around modern fan behaviour. Multi-View allows viewers to follow multiple matches at once, Match Reminders help fans stay on top of kick-off times across time zones, while 3-hour Rewind and 7-day Catch Up provide greater flexibility for those following the tournament around work and family commitments. Available from RM50 and bundled with more than 70 premium channels, the offering makes every match of the tournament accessible through a single destination.
As the tournament progresses, Unifi TV will continue investing in real-time content, creator collaborations and fan experiences designed to extend engagement beyond match broadcasts and into the daily conversations that define modern sports fandom. The campaign was developed through a close collaboration between Unifi’s in-house marketing and creative teams alongside agency partner GrowthOps Asia for Creative and UIUX.
About GrowthOps Asia
GrowthOps Asia is a marketing transformation agency known for delivering unforgettable experiences. Across Asia, we’ve been growing brands, businesses and bottom lines for over 16 years. We are trusted by enterprises and high-growth innovators alike for our deep domain experience, delivering on multi-year projects for regional Financial Services, Telecommunications, Transportation, eCommerce, Energy and more.
