October 28, 2025, Tokyo – Global apparel retailer UNIQLO today announces the release of its latest 2025 campaign visuals for HEATTECH, the definitive example of UNIQLO LifeWear that has revolutionized winter fashion around the world. The campaign features actor Cate Blanchett, who was newly appointed as a Global Brand Ambassador on August 25, and longtime Global Brand Ambassador Roger Federer.
Ambassadors wearing HEATTECH styles
The campaign visuals feature Cate Blanchett wearing the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt, and Roger Federer sporting the MENS HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-shirt. Through their individuality and lifestyles, they each express the winter comfort and sophisticated style offered by HEATTECH.
HEATTECH EXTRA WARM Cashmere Blend added to the MENS line
The blend of 9% cashmere provides soft comfort, and is 1.5 times warmer than regular HEATTECH1, while also being around 30% lighter2. The sheerness and long sleeve length makes it extremely versatile, from early fall to early spring. The MENS line includes crew neck and turtleneck styles, while two new colors have been added for the WOMENS line.
Cate Blanchett
Born in Melbourne, Australia. Cate Blanchett is an internationally renowned actor and producer. Her diverse body of film work includes Elizabeth, Blue Jasmine, Carol and Tár. A graduate of the National Institute of Dramatic Art, she began her multi-award-winning stage career in Australia and later served as co-Artistic Director of Australia’s largest performing arts organisation, Sydney Theatre Company. In addition to her artistic work, she is a leading humanitarian and a prominent advocate for climate action.
Roger Federer
From Basel, Switzerland. Roger Federer made his ATP Tour debut in 1998. He rose to No.1 in the world in 2004 and kept his position for a record-breaking 237 consecutive weeks. He has won 20 Grand Slam titles, including a record number of Wimbledon men’s singles titles, with eight. He continues to be one of the world’s most influential figures on and off the court and is dedicated to expanding access to early childhood education for underserved children around the world through his foundation, the Roger Federer Foundation.
