Launching on May 10, 2024
April 23, 2024, New Delhi – Global apparel retailer UNIQLO today announces the launch on May 10th of a new UNIQLO x Marimekko collection in collaboration with Finnish lifestyle design house Marimekko. The Summer 2024 limited-edition collection features simple, comfortable UNIQLO pieces with Marimekko’s unique and bold prints. This is a wardrobe that stands out in the summer sunshine will add color to unforgettable moments spent with friends, family and loved ones.
Six iconic Marimekko prints
This latest collection features a total of six iconic Marimekko prints that embody the feeling of summer fun from four celebrated Marimekko designers. The collection includes archive patterns from three decades: 1950’s 1960’s and 1970’s. Maija Isola’s bold and graphic Melooni (melon) and Pentti Rinta’s small scale repetitive Asema (station) meet with Maija Isola’s abstract floral print Ruukku (pot for flowers) and Katsuji Wakisaka’s Demeter. To bring rhythm to the otherwise abstract mood, the collection features the wavy Lirinä (the sound of gurgling water) also by Rinta, while Vuokko Eskolin-Nurmesniemi’s simplified Galleria (gallery) brings a powerful expression to the collection. The joyful print selection has something for everyone from bold stripes to abstract florals, perfect for the summer days ahead.
Dresses, T-shirts, and accessories to enjoy summer
The new collection offers a wide array of dresses that are perfect for summer outfits along with matching accessories, from bucket hats, canvas slip-ons and round mini shoulder bags to other playful accessories. In addition to WOMENS and GIRLS items, the new collection also includes items for babies. The perfect summer outfit can be coordinated sets of matching prints or a mix of comfortable shirts and T-shirts together with skirts.
UNIQLO x Marimekko Summer 2024 Limited-Edition Collection
Release date : Friday, May 10, 2024
Availability : The full line up is available at Ambience Mall, Vasant Kunj New Delhi and uniqlo.com and select items are available across all stores
Special website: https://www.uniqlo.com/in/en/contents/collaboration/uniqloxmarimekko/24ss/ Stylings:
Maija Isola (1927–2001) began her career in 1949 as a fabric designer at Marimekko’s predecessor, Printex, and continued for 38 years. She designed more than 500 patterns for Marimekko, laying the foundation for the company as a print house. She lived an unconventional life for her time, painting what she encountered while traveling across Europe, North Africa, and America, creating many patterns and color pallets in the process.
Pentti Rinta
Pentti Rinta joined Marimekko in 1969 as a fashion designer. He remained with the company until 1987, designing many bold and colorful Marimekko prints. In the 1970s, Pentti’s work at Marimekko was featured in fashion magazines worldwide.
Katsuji Wakisaka
Japanese designer Katsuji Wakisaka created several patterns for Marimekko from 1968 to 1976, and again in 2001. His designs are characterized by a playful approach to pattern composition, and a vivid and dynamic color palette
Vuokko Eskolin-Nurmesniemi
Vuokko Eskolin-Nurmesniemi worked at Marimekko from 1953 to 1960. The architectural, clean lines of her designs transfromed the conventional perception of fashion in the 1950s. Her most renowned designs include timeless classics such as the Jokapoika shirt (1956), Marimekko’s longest continuously produced garment.
