January 08, 2026: United Breweries Limited (UBL), part of the HEINEKEN Company, today announced the launch of Kingfisher Smooth, a strategic innovation that expands the Kingfisher portfolio within India’s mainstream strong beer segment. Designed for younger legal-age consumers who enjoy strong beers, it offers an unprecedented strong and smooth drinking experience.
Kingfisher Smooth is now available across Rajasthan, one of India’s largest strong beer-consuming states, offering a more sessionable and approachable experience. Brewed using imported hops and containing no added sugar, it delivers a smooth, balanced taste while retaining the strength consumers expect.
Speaking on the launch, Vivek Gupta, Chief Executive Officer, United Breweries Limited, said, “Kingfisher has played a pioneering role in shaping India’s beer category, and we are a key recruiter to the segment, bringing young legal-age consumers into beer. With Kingfisher Smooth, we are introducing a first-ever game-changing innovation in the mainstream strong beer segment, designed for next-generation consumers. We’ve put intensive research, design and consumer testing into this launch, resulting in a winning combination of superior brew and packaging that reflects our commitment to innovation and our brand investments.”
“The strong beer segment continues to dominate beer consumption in India, and as drinking occasions diversify, we are seeing more consumers seek smoother, more approachable strong beers that are easier to enjoy without compromising the familiar taste they value. These insights are backed by extensive consumer testing, and Kingfisher Smooth addresses this shift by delivering a more balanced strong beer experience aligned with contemporary consumption occasions.”, added Vikram Bahl, Chief Marketing Officer, United Breweries Limited.
While Kingfisher Strong remains the benchmark for a classic, full-bodied beer, Kingfisher Smooth expands the flagship brand’s portfolio, reinforcing UBL’s commitment to innovation and consumer centricity.
Kingfisher Smooth will be available across leading retail outlets in Rajasthan and will be priced at INR 100 for a 330 ml bottle, INR 145 for a 500 ml can, and INR 185 for a 650 ml bottle.
